Top 10 Twitter Tactics That Make You A Twittering Idiot!

Top 10 Twitter Tactics That Make You A Twittering Idiot!

Social media, when managed, maintained and used properly, can be magical. For businesses it offers up a chance to engage with current and potential clients, allowing you to broaden and deepen a relationship. However, when poorly utilized, there’s possibly nothing more annoying and potentially deal breaking. Sadly, Twitter – my favorite social media platform, tends to be a hot spot for some of the biggest offenders.

Terrible Twitter Tactics

We might call you a twit if you:

  1. Hijack our feed! We don’t need to see your name and avatar over and over AND OVER AGAIN, taking up our entire feed. Space it out a little, folks. Make it appear like your shares and ideas are part of a well planned choice, not a scattershoot.
  2. Don’t actually read, in its entirety, the article to which you post a link. Share out of date articles or misinformation and you’ll soon lose the trust and respect of your followers.
  3. Reply to every tweet on every feed you follow. Seriously, some tweets are just random thoughts or rhetorical questions that do not require your response. No one wants to see their feed taken over by your repeated “Yeah, man” reply posts.
  4. Never link out to pertinent information. You’re not omnipotent or omniscient. There’s no need to reinvent the wheel. Link out to pertinent articles, photos and videos. We’ll appreciate the share and consider you on top of what’s new and important in your industry or field.
  5. Use text speak and cutesy spellings. Yes, you’re limited to 140 characters. You can still utilize proper spelling and grammar.
  6. Get too personal. Yes, social media is about personalizing a brand and engaging with your audience. But it’s not a place to let loose with ranting political beliefs, too personal messages or moral dilemmas. TMI can drive friends away online, too.
  7. Automate without a sense of timing and importance. Posts should be timely and relevant. Breaking news posted three days later has no value.
  8. Hash tag EVERYTHING. Yes, hash tags help your tweet get found in search. But you don’t have to take up every available character with hash tags that might not mean much to the conversation.
  9. Hash tag inappropriately. It’s a lot like web sites that used to add keywords to their meta tags that had nothing to do with their site’s actual content. It’s cheating and it’s annoying. We feel duped. When we feel duped we cease to follow.
  10. Fail to change out your avatar. Want your business taken seriously? Post your logo, a head shot, something. Not that default egg. Many consider Twitter a serious business tool, me included. If you can’t take the time to completely fill out the shortest about section across all social channels correctly, how can we take you seriously.

Did I miss one of your top Twitter peeves? Of course there are others that I didn’t list. Feel free to share the tactics that get you riled in the comments below.

Happy Friday and here’s to a wonderful weekend free from Twitter twits!

Social Media Marketing IS ABOUT Y-O-U

Social Media Marketing IS ABOUT Y-O-U

I know this flies in the face of much of what we hear touted by the experts. We’re so often told that everything about social media marketing should be endeavored with your ideal client in mind. I realize you’re possibly scratching your head and wondering if I’ve gone round the bend and completely off track. But give me a minute and I think I’ll get you on board and we can all round the bend to a better place where social actually IS about us.

Social media marketing “IS” absolutely about Y-O-U:

It’s about you taking the time to read and form your own opinions before you retweet an article or infographic.

Why? Because you’re in the process of building trust as an expert. And experts don’t share random crap, or worse – ideas and articles that are incompetent or irresponsible.

It’s about taking the time to read industry articles and share relevant information that benefits your audience.

Expertise isn’t gained in a silo. Social media isn’t possible solo, as we certainly can’t pretend that every idea, tip and tool is generated by us alone. It takes a village to stay up to date and on track with all of the changes to the platforms and more. Maintaining a smart and savvy peer group is a must.

[clickToTweet tweet=”Expertise isn’t gained in a silo. #Socialmedia isn’t possible solo!” quote=”Expertise isn’t gained in a silo. Social media isn’t possible solo!”]

It’s about you sharing the lessons you’ve learned during your own business journeys and travails with those about to embark on their own journeys.

We all make mistakes and we all celebrate triumphs. The highs and lows of business and entrepreneurship are the stories that help us appear human across social channels. While it might be painful to share some of these stories, it’s also freeing to share mistakes and keep your potential clients from setting down the same wrong path.

It’s about you actively engaging in conversations with others via social platforms.

While you certainly can schedule your posts in a relatively small amount of time, you can’t schedule the actual engagement. You never know when a conversations will arise and you have to be ready to actively converse, even in 140 characters or less per post.

It’s about you choosing to share of your real self and coming across like a human being, rather than an automaton.

It all goes back to that idea that you can’t schedule engagement. Social media marketing involves conversations, sometimes off the cuff and unexpected. You have to be willing to put in the time and effort. Canned, cut and paste or obviously scheduled responses aren’t social.

It’s about you sharing your ideas or your take on an idea so you can add something new to the discussion.

It takes knowledge and understanding to look at both sides of an idea or issue. That knowledge and understanding comes from being well read, sure, but it also means you’re willing to discuss differing ideas and interesting concepts with an open mind.

It’s about you choosing to share the other side of the story if you feel that a discussion has become a little one-sided.

If we all liked the exact same things the world would be a very boring place. There are two sides to every story, especially when it comes to social media marketing, where there are no one-size-fits-all solutions. There are many ways to converse and share with your audience and your peers. Looking at both sides of an issue shows you care enough to dig in and really seek answers that will help both you and your audience.

It’s about you making the effort.

There are no short cuts to social media marketing success. You’ve got to put in the time and effort. From reading to reaching out to peers and influencers, your task list will sometimes be long and the to-do items will be diverse. But that’s part of what makes it so exciting and fulfilling.

I think you’ve probably sussed out where I’m going with this, right? Social media marketing IS about Y-O-U sharing what your carefully cultivated audience actually wants. It involves Y-O-U making an effort, investing time and energy and actively tapping into your creativity to ensure your shares stand out from the steady stream of posts.

How do you ensure the real Y-O-U shines in your social media shares and conversations?

Social Design: Your Genuine Voice

Social Design: Your Genuine Voice

When you hear the words “social design”, you might immediately pair that phrase with the idea of images. While images are a key part of your social design and style – and will be discussed in a variety of different ways in future – they are only part of your overall design plan and course of action.

Social experts and entrepreneurs hammer home this crucial point more than any other, that social savvy and success hinge upon conversations, sharing stories and building relationships. How does that fit into your style? It’s a crucial element. Almost as often as you hear the words “story”, you also hear the word “genuine”. In order to have a successful social style you must remain true to your own style.

Are you scientific, perhaps a little bit geeky? Do you ramble? Are you short, succinct and to the point? Nothing at all wrong with either of those styles. You simply have to promote that style in an engaging way within your social design framework. Remember, engaging is different than engagement. Being engaging will earn your a relationship, and possibly engagement, over time.

Your word choice, writing style and overall tone all play a part in your social style as employed to uphold your social design. Because of this, some social platforms will work better for you than others. If you are that succinct, to the point, person mentioned above, Twitter is quite well suited to your style. You’ll have to work a bit harder to make it work for you on Facebook. But, short and succinct also works well on Pinterest. How so? While we all love infographics, we also know that sometimes they seem to stretch on forever, until we come across that gem that says it all in a small, but perfectly designed area. Those are the gems the short, succinct, to the point stylist should post and share.

Your digital style has to match your in-person style. I’ll use myself as an example. Both in day to day in-person conversations and in writing I ask a lot of questions, both rhetorical and those that request a response. Then I follow up with a, usually, pithy response. Again, I do that in all types of conversations. Both online and off. Because we’re having conversations, even when our actual voice is never put into use, it’s essential to use our own tone and style in order to make that voice genuine.

While imitation may be the sincerest form of flattery, mimicry doesn’t work when taken too far. Yes, you can get an idea from someone else’s writing and effectively add your own unique spin and flavor, creating something new and useful. However, if you try to cover up your own voice and ideas you will be regurgitating at best and plagiarizing at worst. Neither will earn you much credit with your followers and connections.

Go back through your posts. Which ones get the most interaction, whether likes, comments or shares? If you do a little research I’ll bet the posts that get your followers the most involved are those where you are using your own unique tone and style. Why? The word “unique” is the key. In the vastly jaded world of business, there’s a been there, done that, seen it all mentality that permeates deeply. Our unique voice is all we have to punch through that fog in order showcase our expertise, ideas and our own spin.

So the next time you’re thinking about your social design structure, think voice and tone along with imagery. That’s the complete package.

Building Relationships By Design

Building Relationships By Design

Do you know why salespeople need to look polished at all times? Because people judge them within the first 30 seconds of meeting them.

We would all like it more if people were able to listen to what we have say, rather than focusing on how we look. It’s superficial. Shallow. And like it or not, people are going to judge you this way, too.

You have precious seconds, not minutes, to make or break your first impression.

The moment you walk in the door, your potential dream client is judging you based on how you look.

Today, your customer’s first impression happens online. They are typically 70%-80% into the buying process before they ever contact you. Those few seconds of attention they give your website can make all the difference.

Don’t Underestimate First Impressions

Relationships, in business and in life, are all about trust. We want to buy from people we know, like and trust enough to give us sound advice.

Your goal, then, is to reach out your hand to each potential customer and bring them into your world. Let them explore. Let them get to know you, and what you offer.

You can build trust with your customer through your consistency, your authority, and your service. But what about your first impression?

How are you conveying these ideals to build trust with your audience when they first visit your site? Or see your Twitter profile? Or look at your business card?

It starts with design.

The visual design of your brand is the most important tool you have to instantly make a positive impression on people. It should communicate who you are and what your story is to anyone who happens to visit. And that message should stay consistent throughout your online and offline presence.

Does your website do this for your brand?

Ask yourself:

  1. What is the most important thing I want my site to communicate?
  2. Does it show who I am and what I do within a few seconds?
  3. Can my visitors easily determine what the next steps are from the pages they land on?
  4. Do my social outposts share a common design that ties together my online presence?

If your site gives your visitors flashbacks to the nineties, or leaves them confused in any way, you’ve already lost credibility.

Thinking Through the Entire Customer Experience

Like it or not, your customers will be vetting you throughout their experience with you and your business. Every interaction you have with them is a chance to win them or lose them all over again.

After they buy from you, your customer service matters. During the sales process, what you say and how you act matters. And before they even talk to you, your appearance matters.

A professional, compelling design for your website may be the first thing people see. It can help

communicate your story to the viewer, draw them in, and begin to build trust. It’s the very first step in

the relationship building process.

People will do their research. They are probably out there right now, comparing you and your

competitors based on the first impressions they get from your website.

How will you win them over?