Facebook Groups And The Freebie Fallacy …

Facebook Groups And The Freebie Fallacy ...

Once again I find myself ruefully shaking my head at the antics and atrocities perpetuated by many a member of numerous Facebook groups to which I currently belong.

It’s bad enough that many a member fails to understand that self-promotion is generally a no-no, or scheduled for specific days of the week/month. But when members begin to believe that the group is their free online university and business resource refuge, it’s really time for admins to step up and shout out STOP IT!

Brain Pickers Best Back Off!

Facebook groups aren’t a “gimme” zone. They weren’t designed as a means for you to get your grubby hands on extreme expertise and carefully crafted documents we’ve put hours of energy and sweat equity into.

What does that mean? Don’t ask group members to provide their carefully crafted contracts and client on-boarding documents to you as a “template.” More than likely we’ve spent time and money to create documents strategically suited to our brand and prospect base. Why would you think we’d provide that to you for free?

Investing in your business and brand involves a hell of a lot more than you asking others to give you the goods as a gimme!

When I see this happening in Facebook groups I’m reminded of the coffee or lunch date, which is a thinly veiled disguise for brain picking. You want my expertise? Pony up and pay for it!

Sort Out Your Own Settings

As a creative entrepreneur, I’m in many a group populated with a plethora of photographers, brand strategists, stylists (more on that sad term in a future publish), graphic artists and more. Many of these folks use some pretty sophisticated software and equipment in order to create their awesome products and services.

It’s absolutely okay to ask group members what software and tools they recommend. It’s stepping over the line when you ask group member to share the specific settings they have developed over time and trial and error. Those aren’t yours for the asking, they’re yours for the testing.

Paid for that fancy new camera and lens because you want to be a wedding photographer? I suggest you head out to a venue on an off day with some stand-ins and sort out your settings yourself. That’s expertise. You shouldn’t expect expertise to be handed to you on a platter.

The same goes for code, site scripts, graphic design settings, etc. Someone put a lot of time and effort into the creation of that custom work. Why would you think they’d just give it away?

Advice Is A-OK, But Group Audits? You’re Pushing It?

As a web designer and developer, I often weigh in when the WordPress vs. Squarespace discussions comes up. And it comes up ALL THE TIME, LOL. I’m happy to talk up WordPress and why I think it makes the web wonderful.

What I’m not willing to do? Engage in endless site design and redesign audits as a favor. Why not? Because that’s an expert service that I provide, for a fee. It’s not a freebie I give away in Facebook group grab bag fashion.

I’m not a member of Facebook groups because I like to do individuals I barely know a favor. I’m there to engage in expert discussion, and sometimes to offer a bit of support when I can do so without giving away the store, so to speak.

If you want to eventually collaborate with others, you need to bring your own expertise to the table, not continually ask for the expertise to be given to you as a freebie.

[clickToTweet tweet=”There are no free rides when it comes to running your own business.” quote=”There are no free rides when it comes to running your own business.”]

You get what you put into it, what you invest in it, what you work to build, bolster, create and brand!

Facebook Groups Are NOT A Freebie Zone!

I don’t take part in Facebook groups in order to give away my hard earned knowledge and expertise. I’m happy to occasionally share my .02 cents on a learning topic, but I’m not your teacher, your coach, your mentor. That’s a relationship that stretches the boundaries of the online group experience.

If you’re there hoping to gain knowledge and expertise without having to invest dollars, time and sweat equity you just might find yourself disappointed.

Consider this. The group members willing to give it all away for free are generally group members just starting out and hoping to get the good for free, too. It’s not the in-the-trenches entrepreneurs who’ve put in the hard time, tested the tools, tweaked the algorithms and sorted out the best settings.

[clickToTweet tweet=”You get what you pay for. Free advice and group audits will only take you so far.” quote=”You get what you pay for, party peeps. Free advice, fast advice and group audits will only take you so far.”]

Those in the know, those who are truly experts only give away the smallest helping of their smarts and savvy. If you want the whole shebang, you’ll have to loosen the purse strings and shell out a little dough.

Ever Feel Like You’re Giving It All Away In A Facebook Group?

Why are you doing so? What are you expecting to get in return? When you’re giving it away for free, there’s little chance you’re going to land a paying client, is there?

Multi-Platform Brand Marketing CAN Maintain Focus And Energy!

Multi-Platform Brand Marketing CAN Maintain Focus And Energy!

There’s been a lot of discussion across my peer group, of late, about what it takes to build and bolster a bangin’ brand. There’s a lot of advice being shared, some good, some bad, some stellar, some scandalous and some that’s just downright confusing.

There’s a movement to “own one platform” that  seems to be on the top of the galpreneur tip list. The basic premise goes a little something like this:

If you’re trying to market your business across multiple platforms you’re, in essence, spreading yourself too thin, and you won’t be able to make a significant impact with your brand and business sharing.

While I ABSOLUTELY agree you don’t have to be everywhere online, I do think you can balance a multi-platform brand building campaign without brain drain and fatigue.

Multi-Platform Marketing Needn’t Be Multi-Headache Marketing!

A failure to plan is a plan to fail. We’ve all heard that one, right?

While I’m not generally a fan of cliches or blanket statements, this is a truth I stand firmly behind.

[clickToTweet tweet=”With a sound plan, multi-platform #marketing need not be migraine-inducing marketing! #SMMsmarts” quote=”With a sound plan, multi-platform marketing need not be migraine-inducing marketing!”]

A plan doesn’t have to be iron-clad, nor does it have to take hours to complete. A plan can be as simple as necessary in order to remain effective. I’ll be sharing how I plan my various platform campaigns and strategies in future reads.

No, You Can’t Market Everywhere …

A brand stretched too far is rarely able to showcase its expertise.

You cannot possibly manage the day-to-day running of your business, keep your clients happy AND maintain a strong and consistent presence on EVERY SINGLE social media platform. It’s just not possible.

That being said, you can and probably should maintain a presence on more than one social media platform.


Because even though you’ve dialed in your target audience and your prime prospect, they’re human beings, with nuance, ever changing interests and they’re often restless.

Yes, you’ve done your research and realized that a significant and sizable number of your prime audience spend A LOT of time on Instagram. But just like you can’t spend your entire day on Instagram, neither can they.

And let’s be honest, most of us have target audiences, plural.

Your target audiences have their own target audiences, and that means considering that they spend some of their social media time on platforms that might not be your number one.

No, You Can’t Be Online ALL The Time …

And this is why successful multi-platform marketers have plans that include scheduling.

[clickToTweet tweet=”Smart #scheduling is the savior of multi-platform marketing! #socialmedia” quote=”Smart scheduling is the savior of multi-platform marketing!”]

So, What’s Smart Scheduling?

You can and should schedule the sharing of your own content and the content you’ve curated with your audience and top prospects in mind.

And when I say you can schedule your own content, I don’t just mean your published articles. This includes graphics and images, as well as any ideas that come to your mind.

I actually schedule what might appear to be my random musings. Why schedule them? They’re still my musings, even if I schedule them. Unless the musing or bit of snark is especially time sensitive, there’s no need for me to post it in real time.

What you absolutely CANNOT schedule, though, is interaction and the conversation you hope to cultivate with your carefully crafted and curated shares. Your real time brand marketing focuses on these conversations, when you reply and advance your scheduled thoughts.

Scheduling those shares opens up the time for you to interact and engage in conversations in real time, on more than one channel!

Your Brand Can’t Bang In A Vacuum!

If you narrow your field and focus too much you force your brand into a vacuum of sorts.

This is not to say that you should set up social media accounts for multi-channel brand marketing in a willy-nilly fashion. That’s not smart or savvy.

Balance, Intent & Purpose Make Multi-Platform Brand Marketing Possible & Powerful!

I’ve used those three words a gazillion times and I expect they’ll be parceled out in future blog posts at least a squijillion times more!

[clickToTweet tweet=”Balance, intent and purpose make up the backbone of many a multi-platform marketer’s success.” quote=”No matter how often they’re used – balance, intent and purpose make up the backbone of many a multi-platform marketer’s success.”]

You must balance frequency of posts so that you don’t feel overwhelmed and stretched thin.

The articles, images and ideas you choose to share must be chosen with the proper intent. Will they provide value or entertainment to your prospects, peers and clients?

There must be a purpose to every single ding-danged item you share, no matter the platform. Sharing simply for the sake of sharing, in an attempt to keep a feed full, provides no value to your brand or your audience.

A smart combination of the three is imperative to keeping the interest in your brand alive, no matter your chosen social media marketing platform.

Your Turn!

Can a brand effective balance presence across multiple social media marketing platforms? If so, how best to do so? If not, why not?

I’m looking forward to some great discussion in the comments!

Ready to read up and take your brand to bang-a-langin’ levels?

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When Facebook Groups Become Job Boards

When Facebook Groups Become Job Boards

I recently decided to give Facebook groups another chance, signing up for several, regularly interacting and taking part in discussions and conversations. But I’m already itching to opt out of several, and there’s a very specific reason.

When the post population takes a turn toward the elevator pitch, rather than the sharing of relevant information and true Q&A, it’s time for me to bid the group adieu.

Silent Until They Smell The Sell

Like zombies in the relentless pursuit of brains, there are always members of online groups that seldom share or engage in discussion until they smell an opportunity to promote their product or service.

They come crawling out of obscurity every time anyone asks a question that might allow them to pony up their product or service. They’re solely social in the attempt to make a buck. Do a little research and you’ll soon see that these group members never take part in any discussion that doesn’t create an opportunity for them to get hired.

The Helpful Hustle!

If you’ve spent any time in a Facebook group, you know that there will be the occasional plea for help. An important aspect of these groups is the development of a community. A place where real relationships can build and evolve.

How do you keep the helpful response from turning into a sales tactic?

  1. Offer the solution. If it’s simple and you can knock out a helpful response in a matter of minutes, then do so. There’s no need to wax rhapsodic about how wonderful you are. Just answer the damn question.
  2. Consider linking out to a resource you didn’t create. You’re not the expert on everything. There are solutions all across the Interwebs that will help without you looking like a self-promotional putz. I too often see social sellers linking to irrelevant and unhelpful resources in a bid to be hired. That’s not the good kind of hustle party peeps.
  3. Take it private. I’ve often helped a hapless group member with an issue he/she couldn’t handle on his/her own. But I didn’t flaunt my Florence Nightingale moment for all to see, by hijacking the thread with a handful of my own handy and helpful resources. Instead I moved the conversation to email or PM to allow me to better assist. And, NO, there was no intent on my part to issue an invoice.

The Passive Player: Freebie Frolicking

Many a well managed Facebook group offers up opportunities for self-promotion and social selling. It’s generally frowned upon, though, to simply post your new offer. Yet, it happens EVERY flipping day.

Even more diabolical and devious are those group member that try to circumvent the system by offering up their latest freebie. Be it a worksheet, eBook or cutesy printable, it’s still self promotion and it’s still you trying to sell when you’re supposed to be sharing.

Self-promotion is sinister. It’s so easy to get caught up in the moment and decide that you’re being helpful and giving. Here’s a couple truly helpful tips to ensure you aren’t bitten by the bad bug to bolster your business:

  • If you require someone to sign-up for your mailing list in order to get your freebie, it’s not the selfless share you’re imagining it to be.
  • Keep the kudos posts to the days and times deemed fitting by the owner of the group.
    • When in doubt, don’t share without first asking the permission of the group owner or moderator. If you fear you’re crossing the line between smart sharing and self-promotional social selling, you probably are.

Better Group Management & Policing Is The Ticket

My branding and visual marketing buddy Dre Beltrami rules her group with an iron fist. Any brain sucking social media zombie posts are shot down swiftly and succinctly.

She doesn’t allow promotional posts to be shared willy-nilly, at the whim of the participant. She’s created a single day for self-promotional posts and she makes sure each member sticks to the schedule.

Groups can take on a life of their own, straying from the path of their original intent, if they aren’t well managed. Group owners, managers and moderators need to put a beatdown to any biz intent on bolstering brand and sales with shares that seek dollars rather than knowledge.

When Did Every Post Become An RFP?

I get it, I really do. We’re all in business to make money, no matter how much we try to play it down as the pursuit of our passion.

But for the love of all things good and right about branding and social business, stop seeing every post and share as an opportunity to sell your services.

When you constantly pitch you become a plague to the group, as it’s obvious you’re engaging in the Facebook group only in order to smell out opportunities to sell, rather than seeking the opportunity to become part of a sharing and caring community.

Too Simple Twitter Tip To Increase Reach & Engagement!

Too Simple Twitter Tip To Increase Reach & Engagement!

As a curator of content, I spend a lot of time seeking out great reads that are worthy of sharing with my readers and followers. It’s a big part of my daily social media strategy and interaction. Sharing great content sparks conversation. In the end, that connection and conversation is why we’re all spending time online, right?

Yet, as I peruse and post throughout the day, I find myself shaking my head when otherwise smart and savvy social media marketers fail to take seriously one top tenet when it comes to top-notch Twitter tactics.

Put A Feather In Your Social Media Cap!

And get the online recognition you deserve!


Make sure your Twitter handle shows up when I, or anyone for that matter, click on your social sharing button to tweet your captivating content.

Seems pretty simple, right?

Yet everyday I click to tweet great content and I get one of the following:

  • Great intro and link, but no attribution
  • Great intro and link, third party plug-in attribution
  • No intro and a long, ugly link

Credit Yourself For Your Content!

I’m guessing you put a little, or a lot, of time and effort into crafting that content. Wouldn’t it be nice to reap some extra reward when that killer content is shared on Twitter?

I can’t tell you how many times I’ve clicked to tweet only to see the attribution for the share go to Shareaholic. Sure, they provide a great product and service to many a blogger, but the tool doesn’t deserve the recognition for your content creation efforts!

I also see a lot of people who’ve take the time to set up their click to tweet attributions, but without their interactive, clickable, handle. Your company name is nice and you can certainly monitor Twitter mentions of your company name. But wouldn’t you like to allow interested parties to easily access your Twitter profile and maybe add themselves to our growing list of fabulous followers?

K.I.S.S. – Keep It Simple, Savvy!

Your time in the social space slips away in seconds. You’ve got to take advantage of every opportunity to showcase yourself when it comes to creating connections and enabling engagement.

You’ve taken the time to add a social sharing plug-in, because you want your content both read AND shared. But failing to properly set up your social sharing, especially for Twitter, is quite silly.

Take a minute, right now – don’t delay – and check out your social sharing set-up. Is your Twitter handle, interactive and clickable, showing up when you click on the little bird? If not, take the time to sort it out. Missed opportunities are silly at best, and I won’t tell you what word I’d use to describe them at worst!

You’re a savvy, not silly marketer, aren’t you?

Marketing: There’s Really Nothing Magical About It!

Marketing: There's Really Nothing Magical About It!

For some marketers, there’s a need to make social media and digital marketing almost anything except what it really is.

Buzz words like easy, simple, cheap, delicious, killer, awesome, and I could go on AND on, are filling our feeds. It’s apparently easy to be epic. It’s simple to succeed in marketing, business, AND life. Working for yourself is delicious and delightful.

Sadly, these simplistic simperings don’t factor in the reality of what it actually takes to create, build and maintain a successful business.

Recently I came across an article discussing the magical nature of social media marketing and I realized I just couldn’t take it a second longer. This marketing myth must be addressed, dressed down and put on a time out.

Magic & Marketing Don’t Mix!

There’s no magic wand being waved over marketing campaigns.

The “magic” you’re seeking actually happens when you put your muscle and your mind behind the project, task or campaign.

That’s right! The main ingredient in any success recipe is hard work. Synonyms for hard work include hustle, sweat equity and perseverance.

Smoke & Mirrors Rarely Reveal Success

When you get right down to it, many of the “magical” musts touted by marketers are simply tricks. It’s tempting to fall for the idea of the time-saving trick, I know. But trickery has a way of turning around on you and biting you in the butt.

Think about Loki, the Nordic god, the trickster. He often found himself in a lot of hot water, or some thunder from Thor, after engaging in his patented trickery.

Loki isn’t someone I’d look up to as a business mentor. In modern times his tactics and tricks would be described as sketchy or shady. You rarely see sketchy or shady preceding success in a description about a business!

Testament To Time & Tireless Effort

There’s a reason we look up to people who have paid their dues “in the trenches.” We value that effort, that focus, that drive. Tricks and tantalizing tactics aren’t based on drive or effort. In fact, they look to negate the necessity of hard work and hustle.

Crafting quality content, maintaining relationships that matter with clients and peers, creating new relationships and delivering quality customer service … they all take time. Time and effort.

[clickToTweet tweet=”Easy and #entrepreneur rarely go together. #smallbiz #realyourealbiz” quote=”Easy and entrepreneur rarely go together. “]

Passion without perseverance and some sweat brings little reward.

The easy button, the magical “minutes a day” schemes, they’re silly dreams that too often turn into nightmares for those that decide to rely on them.

Learn To Love What You Own

In closing I leave you with this New Pornographers cover of the Destroyers “Hey Snow White.”

[clickToTweet tweet=”Own your efforts and your ethics. Stop looking for the free, easy or quick fix. #realyourealbiz” quote=”Own your efforts and your ethics. Stop looking for the free, easy or quick fix.”]

Prince Charming isn’t waiting in the wings to bestow a magical kiss that will make all your dreams come true. There’s no fairy godmother who’ll change your pumpkin into a carriage that will carry you to business success.

Own your effort, your sacrifice, your blood, sweat and tears. And love that ownership!

You create your own magic through the relationships you maintain, through the effort you expend and with the mind you use to master your craft.

Thanks Mean More When They’re Thoughtful

Thanks Mean More When They're Thoughtful

Thanks for sharing.

Thanks for the RT.

Thanks for following.

Each thank you listed above is certainly a small token of appreciation and acknowledgment.

But if you’re anything like me, and I’m pretty sure there are other snarky, sassy, tell-it-like-it-is marketers out there, you might feel that some of this recognition and reward feels a bit “by rote.”




1. routine; a fixed, habitual, or mechanical course of procedure:
the rote of daily living.
2. proceeding mechanically and repetitiously; being mechanical and repetitious in nature; routine; habitual: rote performance; rote implementation; His behavior became more rote with every passing year.

Sadly, it appears that thank you messaging has become a simple repetitive response for many.

Hop Off The Appreciation Assembly Line!

It’s great that you are thanking me. I appreciate it. But there’s so much more you can do to make your appreciation more appealing and at the same time advance your connections to the next levels, creating a more engaged audience and eventually even a peer network.

It’s great that you took the time to add my name to your note of thanks. But, c’mon now. I’ve known some of you for quite some time. Tacking my name on the end of your generic thank you message isn’t enough to give me the warm and fuzzies.

There are so many ways you can ramp up the recognition and reward those social shares. You’ll look like a rock star and you’ll be much more memorable and generate more authentic and tailored appreciation of your own.

Tailor Your Thanks, Try These Tactics:

1. Ask Me A Question

Questions open doors to conversation. Even in a measly 140 characters. Especially in a measly 140 characters. I see more questions answered on Twitter than on any other platform.

(ASIDE: Don’t you just hate it when you ask a question and someone likes it?!?! Seriously? I don’t want you to like it, I want you to flipping answer it!)

When you’re just getting to know me, you can simply ask how my day is going. If you follow my blog, you can ask a question about a topic I regularly write about.

Consider asking me to share something exciting going on in my biz. It’s a great way to show interest and it just might invite an opportunity for you to share some of your own big news.

2. Color Me Complimented

A considered compliment can be a quick and quality means of creating conversation and connection.

Considered compliment? Yes. While it’s nice to occasionally be told you rock or that you’re awesome, you can soon see when someone shares that sentiment with everyone who shares, follows, likes.

A considered compliment requires a little deeper digging, showing that you actually spent a little time trying to get to know the guy or gal upon whom you wish to bestow the compliment.

Is their cover image really creative? Tell ’em so!

Compliment their creative and catchy bio. I get ever so many quick messages and mentions of my perpetually peppy state – powered by caffeine and loud music (referenced in my bios).

3. Mention A Me Too!

I often connect with other music loving marketers and I often engage in short, sweet but lively discussion on music and how I tie it into marketing.

Many a marketing bio adds in a little personal pulse, and reaching out to those who share your passions, interests, hobbies and beyond professional pursuits is a great way to show that you’re a human being, not a link sharing robot.

4. Return The Favor Reward

First of all, sharing anyone’s post or article should never be considered a favor. Favor likes, favor shares, favor connections only have one person in mind, Y-O-U. You’re hoping that you’ll get a return share to return your own favor. So NOT social.

That being said, there’s nothing wrong with checking out the content shared by that lovely lady or generous gentleman who recently share your killer content.

Make sure you READ IT before you share it. And make the room to state the WHY of your share. Why? Because it can continue the artful appreciation and create more conversation, which leads to connection, etc.

How Do You Add Thoughtful To Your Thanks?

I’d love to know how you hop off of the appreciation assembly line and take thanks to a more thoughtful level.

dividerDefinition provide by: dictionary.com

#SMMsmarts: You Don’t Have To Comment On Everything!

#SMMsmarts: You Don't Have To Comment On Everything!

Are you a comment crasher?

Do you feel the need to comment on nearly every post in your stream or feed, even if you have absolutely nothing to add to the conversation?

If you answered yes, you probably deserve the comment crasher label!

Sometimes silence is simply smarter!

I get it. Really, I do!

You’re trying to get ahead. Trying to make a name for yourself. Trying to showcase your smarts and savvy.

I’m guilty of the same (though, honestly, there’s no reason to feel guilty about aspiring to what I’ve listed above). But crashing a conversation without adding value isn’t the smart way to go about it!

Comment Crasher #411

There are many categories of comment crasher. I thought it might be helpful to share some of the most

The Commiserator:

Always sorry about whatever you’re going through. Always hopes it will get better. NEVER actually offers any actual tips or how-to options on how to solve the problem or issue. Ever empathetic, never effectual.

The “Everything” Expert:

This individual has never found a topic upon which he/she could add much needed expertise. From neuroscience to natural history, this guy or gal believes themselves to be the go-to resource, despite lack of experience and actual expertise. Hey, they read an article about it on Huffington Post, ding-dang it!

The Link Litterer:

It’s not enough to land a less than stellar comment on your feed. This comment crasher wants to generate traffic when they can’t generate much else. So they litter these discussions with links to their less-than-on-topic articles, hoping to generate traffic as they bolster their bid for influence and expertise.

The Takeover Tactician:

I see this most often in Twitter chats, but it can happen anywhere, sadly. This happens when you get a my way or the highway tool who tries to take over the discussion by repeatedly positing that their way is the only correct way. At the same time these twits alienate all participants and aren’t smart enough to figure out when it’s time to shut up.

The Hesitant & Helpful:

These comment crashers might seem innocent and relatively harmless, but I dare say they might be the most sinister. They prevaricate and pussyfoot around the sharing of their chosen advice, but that advice is shared all the same.

However, it’s hard to get behind their help when they can’t state, with any alacrity, that their course of action actually works. When you try to pin them down on their own successes, they continue to hem and haw, but still hold on to their “helpful” hint by the skin of their teeth.

If it ain’t helpful …

I don’t want to hear it. Simple enough, right?

How do you know if what you’re sharing is actually helpful? Did you actually try the course of actions you’re recommending? Did they, indeed, help you. If so, consider sharing.

But if you’re sharing random solicitous snippets gleaned from skimming the articles of the influencers with whom you are trying to connect, and you haven’t actively tested the tip? Sit on your hands! Walk away from the computer! Do whatever is necessary to STOP yourself from commenting without cause!

Instead Of Inane Comments …

If you’re not really sure about the topic, ask a simple question. Still unsure if you can provide anything of value to the discussion, you have two options:

1. Research the topic or issue. A lot. Not one quick read on an entertainment news site. I’m talking some deep searching on Google, seeking out articles, discussion forums, Q&A sessions, webinar recordings, podcasts and more.

But that’s a LOT of work. Requiring hours of time. By that time the thread might not be popular anymore, your peers having moved on to a new discussion.

Better hop in and say SOMETHING, right? WRONG!

2. Enjoy The Silence! Silence, in these instances is smarter and infinitely more social. Social isn’t always about being seen. It’s smarter social to stay silent when you have nothing to add to the conversation. Save your shares and your smarts for the topics and discussions where you can add real value.

What do you think?

Should social media marketers comment on any post that piques their interest? Are they adding value even when they’re not particularly familiar with the topic? I’d love to know what you think!

Are You Lovin’ This Blog?

Also, as part of my summer launch of a new visibility plan, I’m working to increase the visibility of the articles I publish. I’m testing several new techniques and setting up systems.

I’ve seen that a lot of branding and design blogs, and even some savvy social media marketers are adding their sites to Bloglovin. I thought I’d test it out and see if it’s a good fit. If you’re there, won’t you follow along and see if I’m on the right track?

Sanitize Your Social Media Streams And Connections

Sanitize Your Social Media Streams And Connections

Do you ever take a quick run through your Twitter feed, through the article shares and random musings, and wonder why the hell you’re following some of these people?

Ever run through the posts in one of your Google+ circles and feel disgruntled and disappointed by what you find?

If you answered yes to either of the questions above you’re not a bad person. You’re not a sorry or sucky social media marketer.

What are you? A human being! A person with your own specific feelings, opinions, and ways about doing the things that make your business and brand the kind of success you seek!

Connections Ain’t Forever!

You don’t marry every person you’ve ever dated. If you did polygamy would be legal and legitimate.

So, it makes sense to consider that connections aren’t necessarily necessary forever.

People change over time. You’re not the same person you were ten years ago. You’re not the same person you were two years ago. Heck, if you’re a Gemini like me, you’re probably not the person you were two minutes ago.

Change is human. Change happens. Your connection needs and requirements will change over time.

When the connection changes so much that it’s no longer valuable to you, it’s time to cut the cord.

Sanitizing & Streamlining Your Feeds

We spend varying amounts of time carefully cultivating your connections and the content that shows up in your various social media feeds.

I spend a lot of time monitoring and managing my feeds, because I want them to work for me, not against me. I want my feeds to inspire me. To inspire me to take action, to prompt an idea for a new article, to get me revved up to rock a new product or service initiative.

Sometimes I look to my feeds to learn. Sometimes I’m looking for killer content worthy of sharing.

And yes, I am running a business. So I look to my feeds for opportunities to take the right connections from interested party, to interested prospect, to paying customer!

No matter what I’m looking for, it’s my job to ensure my feed, my connections, continue to deliver. If they’re not delivering, there’s no one to blame but myself.

Nix The Not So Awesome!

If it no longer interests you, it’s time to consider taking action.

Not too long ago, I removed several of the marketing “powerhouse” sites from my feeds. Why? Because the content shared had been said and resaid, hashed out and rehashed, so many times that I no longer felt I was learning anything new.

Instead I’ve carefully cultivated connections with newer, hungrier, more willing to push the envelope and put themselves out on a limb, marketers who aren’t rehashing what’s already been said and said well.

To round out this read, I’m sharing some broad, and sadly stereotypical (stereotypes come from real people and real situations, peeps), connections worth culling categories. Wow, say those last four words three times fast!

Once A Big Deal And Hanging On With Both Hands!

Many a marketer made a name for his/her self during the boom time of a specific platform. Some of them have weathered the changes well and are still sharing incredibly valuable and viable information.

Sadly, that’s not true for all of them. Some are hanging on for all they’re worth, and the ideas and content they continue to share is well past its sell-by date.

Clear ’em out. Leave ’em on a list if you feel the need to continue cultivate their favor as a influencer, but take them out of your active sharing and reading rotation.

Mr. Or Mrs. Mememememe!

Piggybacking on the hanger-on described above is the “all about me” social sharer. Everything they share comes from their OWN website. They’ve created hashtags specifically for their own “killer in all instances” content, along the lines of #normanknows or #sabrinasays. And that hashtag is on every share, every fifteen minutes, 24-7-365.

So NOT Social!

They aren’t going to look beyond their own borders, so it’s time to banish them from your feeds.

The Arguing For Argument’s Sake A-Hole!

I’m all for some delicious discussion and dissent. I am quick to take on the devil’s advocate role. I love the opportunity to discuss deep topics with my peers.

But there’s a certain kind of connection that creates disharmony with dissent on a dangerous level. This connection can’t let anything you post lie. He or she argues with you about EVERYTHING.

Being disagreeable isn’t the same as engaging in a smart dissenting discussion.

[clickToTweet tweet=”Deep six the connections who engage with you only to enrage with you!” quote=”Deep six the disagreeable douche-canoes who engage with you only hoping to enrage with you!”]

The My Way Or The Highway Huckster!

Social media and digital marketing isn’t a static field. Honestly, something changes daily, if not hourly. There are no one-size-fits-all solutions. There’s no single way to sell, no single way to be social, no single way to share or connect.

You don’t fall prey to spammy offers that suck up space in your busy inbox. You delete them.

Do the same with the less than legitimate social shares you see about the ONLY way to successfully market your brand or business.

How About You?

When’s the last time you streamlined your streams, culled your connections or freshened-up your feeds? It’s time!

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