When you hear the words “social design”, you might immediately pair that phrase with the idea of images. While images are a key part of your social design and style – and will be discussed in a variety of different ways in future – they are only part of your overall design plan and course of action.
Social experts and entrepreneurs hammer home this crucial point more than any other, that social savvy and success hinge upon conversations, sharing stories and building relationships. How does that fit into your style? It’s a crucial element. Almost as often as you hear the words “story”, you also hear the word “genuine”. In order to have a successful social style you must remain true to your own style.
Are you scientific, perhaps a little bit geeky? Do you ramble? Are you short, succinct and to the point? Nothing at all wrong with either of those styles. You simply have to promote that style in an engaging way within your social design framework. Remember, engaging is different than engagement. Being engaging will earn your a relationship, and possibly engagement, over time.
Your word choice, writing style and overall tone all play a part in your social style as employed to uphold your social design. Because of this, some social platforms will work better for you than others. If you are that succinct, to the point, person mentioned above, Twitter is quite well suited to your style. You’ll have to work a bit harder to make it work for you on Facebook. But, short and succinct also works well on Pinterest. How so? While we all love infographics, we also know that sometimes they seem to stretch on forever, until we come across that gem that says it all in a small, but perfectly designed area. Those are the gems the short, succinct, to the point stylist should post and share.
Your digital style has to match your in-person style. I’ll use myself as an example. Both in day to day in-person conversations and in writing I ask a lot of questions, both rhetorical and those that request a response. Then I follow up with a, usually, pithy response. Again, I do that in all types of conversations. Both online and off. Because we’re having conversations, even when our actual voice is never put into use, it’s essential to use our own tone and style in order to make that voice genuine.
While imitation may be the sincerest form of flattery, mimicry doesn’t work when taken too far. Yes, you can get an idea from someone else’s writing and effectively add your own unique spin and flavor, creating something new and useful. However, if you try to cover up your own voice and ideas you will be regurgitating at best and plagiarizing at worst. Neither will earn you much credit with your followers and connections.
Go back through your posts. Which ones get the most interaction, whether likes, comments or shares? If you do a little research I’ll bet the posts that get your followers the most involved are those where you are using your own unique tone and style. Why? The word “unique” is the key. In the vastly jaded world of business, there’s a been there, done that, seen it all mentality that permeates deeply. Our unique voice is all we have to punch through that fog in order showcase our expertise, ideas and our own spin.
So the next time you’re thinking about your social design structure, think voice and tone along with imagery. That’s the complete package.