Dear Marketer: Your Tweets Are NOT Your Own!

Dear Marketer: Your Tweets Are NOT Your Own!

Are you ever amazed by the willingness of many a marketer to hang on to outdated and ridiculous concepts, even after they’ve been proven woefully inaccurate and even dangerous to the successful management of a brand or business?

I find myself amazed several times a day, sadly.

One of the most amazing, long-lived and ludicrous concepts is the idea that adding, “my tweets are my own,” to your bio somehow gives you a pass on sharing something potentially volatile.

Scott Slams The Silly Disclaimer

Although I’d seen those five little words on plenty a Twitter profile, I didn’t really think about them all that much until I started listening to the Unpodcast, hosted by Scott Stratten and Alison Kramer.

In one of their awesome Moron Mountain segments (bring back the mountain, pretty puh-leeze) they shared this reprehensible social media saga.

Ding, ding, ding! When you share socially, you’re sharing publicly. And guess what? Once you put something out to the public, you lose any chance of pussyfooting around about your intent and purpose.

Privacy is only possible when you keep an idea, concept, tweet, rant or other ridiculosity to yourself!

Once It’s Published, It’s No Longer Private!

Let me drive the point home … it ain’t your own if you choose to share it on a public platform!

Once that idea is published it takes on a life of its own. When you put it out for public consumption it then has the potential to be shared, discussed, dissed, misconstrued, maligned, talked about and even torn apart.

Much like there’s no such thing as a social media marketing ninja, there’s no way to publicly share a thought and at the same time keep it private and protected.

I often post a pithy phrase when I see something that bothers me. I never, however, expect that everyone in my feed will agree with my sentiment. I’m always prepared for discussion and dissension in the ranks.

If you can’t back up your idea, if you can’t handle dissenting opinions and direct discussion, maybe you should rethink that specific share.

You Can Rarely Lock It Down Once You’ve Let It Loose

Once it’s out there, there’s little chance that you can make it completely disappear. It’s been retweeted, screen capped and shared to Facebook, even discussed in a blog post or a popular podcast.

Undoing is MUCH harder than taking the time to think through what you plan to share. It’s MUCH easier and MUCH smarter to choose not to share something if you think it has the potential damage your personal or brand reputation.

A disclaimer isn’t going to deliver you from the potential backlash.

Ownership Comes With Obligations!

While your post has lost all potential for privacy once published, you still own it.

Your name or handle is attached to that original post, and is passed along with each retweet, each share and each screen grab.

Are you ready to own up to an idea that has the potential to create some serious dissent. If not, it’s time to consider shutting up rather than sharing!

There Are No Marketing Gods!

There Are No Marketing Gods!

When it comes to marketing, there are of course many people we look up to, from whom we wish to learn. We all have our own marketing icons, individuals we think of as influencers, even powerhouses.

But are there marketing gods? No!

[clickToTweet tweet=”Gods are omnipotent and omniscient … marketers ARE NOT!” quote=”Gods are omnipotent and omniscient … marketers ARE NOT!” theme=”style4″]

 

I often read articles, disagree with them, and store them for future use as article fodder. I’ve been sitting on this topic for a while, waiting for the impetus to really let loose. Today feels like the day.

Gods vs. Marketers

First things first, let’s take a quick trip to one of my favorite sites, dictionary.com, in order to understand two of the key words I intend to use to debunk the gods of marketing myth.

omnipotent
[om-nip-uh-tuh nt]
adjective

1. almighty or infinite in power, as God.
2. having very great or unlimited authority or power.

omniscient
[om-nish-uh nt]
adjective

1. having complete or unlimited knowledge, awareness, or understanding; perceiving all things.

While the gods may be all knowing and all powerful, the human beings, not so much. And marketers are, indeed, human beings, no matter how often we might think that certain members of that industry are actually robots!

All Powerful? I Think Not!

While many a marketer has managed to spark lightning with an idea, to make a thunderous statement, even to create a tidal wave with a post (going viral), none have the ability to make it so every time they share a thought. You’re not Thor. You can’t actually call thunder and lightning at a whim.

While sometimes circumstances and luck work together and something we hope will go viral actually does, no marketer has the power to “make viral happen” through sheer will or intent.

Power Misused Makes For Marketing Fails

Consider, if you will, the head of the Greek pantheon, Zeus. The dude had a temper problem and his jealousy often got the better of him. Marketers aren’t immune to these failings, either.

But, because Zeus was a god, he could get away with his failings. His anger even managed to make him more powerful.

But when a marketer loses his/her cool and makes a rash decision, it doesn’t add to allure and power. It, instead, results in admonishment and even embarrassment. How many times have you seen a marketer lash out, only to be lambasted by their followers and anyone else drawn into the embarrassing spectacle.

The gods could get away with stupidity because of that all encompassing power. Marketers, not so much!

Even Experts Don’t Know It All!

It’s time now to take a look at the all knowing side of being a deity.

Let’s look at Athena as we dissect this. She was a serious bad ass. But she often had to make unpopular choices to achieve her end goal. She could do so, because of her omniscience. She knew what the end result was before she took the steps to get there.

We mere mortals, I’m sad to say, don’t have this ability. We certainly can plot out the steps in order to reach a goal, and we’re often successful. But we can’t know with certainty that each goal will be met, not at the outset. Goals and results aren’t synonymous. Sometimes they just don’t synch.

[clickToTweet tweet=”All powerful gods could get away with poor choices. Marketers? Not so much!” quote=”Gods, because they were all powerful, could get away with poor choices. Marketers? Not so much!” theme=”style4″]

 

When marketers make unpopular choices, even with a positive end goal in mind, we lose audience. Why? Because we’re not all powerful, and fear as a motivator just doesn’t work the way it used to. Because we can’t see the end before we’ve launched the beginning, we have to be very careful.

We’re not deities and our failures can’t be quashed so easily. Instead, they are openly discussed, often lamented, even more often lambasted, and they can follow us around forever. I don’t know about you, but I can’t throw a detractor into the sky and make them a harmless constellation. You?

No Marketer Is Immortal

The gods had one crucial weapon that we marketers simply don’t have in our arsenal. Immortality.

We all have a shelf life, especially if we are unwilling to grow, change and adapt with our environment. Marketing, especially in the digital sphere, changes at quick speed. What once worked well, is often mere months, even weeks, later a waste of time and effort.

Many marketers who were HUGE names as little as five years ago, are now hanging on to their popularity with all they’ve got, because the platforms on which they built that popularity are not immortal either.

And when a marketer, big name or small, big name or relative unknown, makes a big time mistake, there’s just not enough power or knowledge to get them through the backlash completely unscathed. Followers are lost, shares decrease, book sales drop, etc.

Fickle, Thy Name Is Human …

I’ve often said that if we all liked the same things the world would be a very boring place. Our opinions matter and those opinions help make many a marketing name popular. Those same opinions, though, can topple a one-time great to the bottom of the heap.

Marketing, by nature is fickle, as are the eyes we hope will land on our marketing prize. We can’t guarantee a win every time. Brand advocates can become brand busters in a flash.

Putting a marketer on a pedestal can hurt both the marketer and those looking up to him/her. We all wobble, sometimes we topple, and sometimes we flat out land on our ass.

We’re not all knowing, and we’re certainly not all powerful. We have to be ready to turn around on a dime. That’s hard to do when we’re atop a pedestal expecting glowing accolades and sure support.

Temper that expectation and keep learning, evolving, adapting, testing and trying.

Resting On Your Laurels Does NOT Rock!

Resting On Your Laurels Does NOT Rock!

Just over a year ago my tennis club hired two new tennis pros. Many of us were ecstatic, looking forward to new energy, new drills and new ideas.

But there were a few naysayers in the crowd, too. A handful of older, “country club” women didn’t like that one of the pros, a Brit with a dry wit, dared to actually tell them what they could do better. They didn’t care to get better, they just wanted to get an hour or so on the courts, wear a cute skirt and say they played tennis.

Happily, all but a small few of these naysayers have been won over by the fact that they are now playing better tennis, thanks to the careful, but absolutely constructive criticism shared by these pros.

What happens when this behavior moves into the conference, convention and event sphere?

Are You Reaching? Or Resting?

I’m in the process of prepping for WordCamp Atlanta, which I’ll be attending this weekend. As I make some small tweaks to this website and wait with baited breath for my new business cards to arrive (on the truck to be delivered, WOO HOO), I’m also seeing a lot of posts from Social Media Marketing World 2015.

Derek and I, Derek especially, love WordCamp. But, as with any event that repeats year after year, there are some frustrations. One that I find gets me a bit up in arms is the presenter that’s simply phoning it in. Yes, though they’re actually speaking in person.

Too often repeat speakers don’t take into account that repeat attendees deserve something new. Presenting the EXACT same material year after year, with little to no research into the changes in our industry or the changing needs of our audience is unacceptable.

I wrote about idioms yesterday, and I’m sharing a new one today: Rest on Laurels.

Here are a couple of my favorite “definitions” of the idom, as per The Free Dictionary:

… to stop trying because one is satisfied with one’s past achievements.

… to be so satisfied with your own achievements that you make no effort to improve.

The professional speaker that stops trying and simply presents the same tired and sadly dated information, event after event, is resting on his or her laurels. Event and convention planners need to take steps to keep this from happening in future. But, that’s another topic for another day!

Push The Envelope, Paper Cuts Be Damned!

I get it, it’s safer to repeat a speech or presentation that’s already gone over well. But as a speaker or presenter, you have to look beyond yourself to your audience.

Have they heard this spiel before? Are you speaking to beginners or seasoned veterans? You can’t just assume and speak. You’ve got to put in the time and effort. How?

Talk to the event promoters/owners. Research the attendees engaged in discussion using the event hashtag. Reach out and ask what it is they’d most like to hear.

[clickToTweet tweet=”Push the envelope … paper cuts be damned! #entrepreneur” quote=”Push the envelope … paper cuts be damned!” theme=”style4″]

Take the time to discuss your topic with your trusted peers. Ask them how they might take it to the next level.

Because you have to take it to the next level if you want to continue to engage a specific event audience. Want to dazzle digital marketers? You can’t share the same shizz over and over. or they’ll snore through your presentation.

No matter the audience, nor the event, you’ve got to strive to be fresh, exciting, interesting and on top of your topic. Otherwise, what’s the point? Another event you can list on your “I’ve been here” page?

Past Victories Are Great, But Future Wins Await!

We should, all of us – me included, be proud of our past achievements. But are those glory days enough to sustain us through the next ten, fifteen, twenty years in business, in sport, and life?

Keep striving, keep bettering yourself, keep reading, keep discussing and keep connecting with new voices in your industry. Stop resting on your laurels and take the steps to keep you business, your brand and message fresh, while still on topic. It can be done. It should be done!

[clickToTweet tweet=”Past victories are great, BUT future wins await! #smallbiz #entrepreneur” quote=”Past victories are great, BUT future wins await!” theme=”style4″]

 

Dear Big Name Marketer: Thoughts From A Small Timer

Dear Big Name Marketer: Thoughts From A Small Timer

Yesterday I received an email from a quite well known (at least in digital marketing circles) social media expert. That’s really nothing new, as I’ve opted in to several newsletters to help keep me as up to date as possible on all things social and digital marketing.

This email though, really got my hackles up. Got me feeling a little bit ranty. In fact I unsubscribed from the list.

I do have to thank this marketer, perhaps with my tongue planted firmly in my cheek, for the idea for this post, however!

So, dear big name in the biz, this small timer would like to share a few thoughts with you.

Don’t Assume I’m An Idiot!

Consider your list carefully. While you might have your fair share of absolute newbs, it’s also a good guess that you’ve got some marketers with a smaller following, who are still fairly well established in the field.

With that in mind, stop with the schoolmarm shares. We don’t need you to smack our hand with a ruler for silly infractions. Why not? We’ve been in the trenches long enough to know better and your assumption that we don’t is ridiculous.

Dig in a little and share some useful professional knowledge, something beyond the basics that showcases your unique understanding of digital marketing practices and showcases your online clout. I mean, you’re an expert, right?

Your Way Is NOT The Only Way!

And shockingly, what works for you might actually make others shudder.

I can’t tell you how many “experts” I see resorting to sharing mindless fluff like the motivational quote, ridiculously off topic question, and cute cat meme variety.

Don’t get me wrong, I engage in the occasional #Caturday post and discussion, as I love my sweet feline beasties. But every day? No way.

I’m following you to gain some insights into better marketing practices and ideas. I can get motivational quotes and silly photos anywhere.

You certainly wouldn’t create a strategy for a client that included an overabundance of cute and kitsch rather than the sharing of interesting, informative and intelligent information that might actually result in leads and prospects? Would you?

Practice What You Preach!

if you can’t walk the walk, you shouldn’t talk the talk. Cliche? Yes, but also very true. And a tenet that many a smaller marketer will hope that you follow.

Don’t boast the benefits of the 80/20 rule then let me see your Twitter and Google+ feeds full of ONLY your own posts.

If you preach the idea that you should show appreciation for shares, then NEVER acknowledge those shares? You look like an ass. There, I said it. If you’re that busy, hire a staffer to monitor your mentions.

If I share your article every day, I don’t feel that you need to thank me for each and every one, but an occasional favorite and a short and sweet “thanks for sharing” message will go a long way to keep me sharing.

Shockingly, we notice when you don’t. And then we pay even more attention the next time we share!

Embrace The Real Idea of Evergreen!

We already talked about not filling your feed with only your own articles, but I’d like to take that one step further.

If you’re going to share only your own stuff, be up front about it. And more importantly, make sure the content is still timely, relevant, and – above all, CORRECT.

Sharing old articles about Facebook can REALLY showcase your lack of effort. Facebook has made so many changes over the years that you simply can’t just set up automatic sharing of all of your archived articles.

If a newbie reads it, they might do something that at present violates Facebook terms of service. And if a smaller, but smart and savvy marketer sees it, they’re going to ding you for sharing out of date information, not-so smart automation practices, and maybe even some hubris.

With That Being Said …

Let me state, loudly and proudly, that there are plenty of big name marketers more than worth their big name. These peeps know who they are because they walk their talk daily.

They engage in conversation and discussion with the followers who seek out and share their content and do not belittle those with whom they are conversing.

They respond to blog comments with a unique reply specific to the individual commenting.

They create new, unique, and compelling content each time they publish. There’s no rehashing of ideas already well discussed and debated.

I avidly follow many a big name and do my best to read and share (always read before sharing, even trusted sources) the articles and posts that appeal and resonate with me and my audience.

But to the big names that aren’t so savvily social, won’t you take a minute to think on what I’ve shared?

Negative Reviews: I’d Really Rather You Just Helped Me!

Negative Reviews: I'd Really Rather You Just Helped Me!

Dear Service Provider,

I’d like to share something with you. Something important. Something I really feel you should know.

I’d really rather do ALMOST ANYTHING else before I am forced to leave you a negative review.

While I’m known for the occasional ranting read and my sass and snark are oft mentioned before any of my other attributes, I’m really not all that into slamming your services online.

I’d rather not sign onto Yelp and leave a nasty review, or even a not so nasty review.

As a matter of fact, I’ve never left a review, negative or otherwise, on Yelp.

Provide The Services I’m Paying For!

While I’m sure a negative review might get you to stand up and take notice that I’m unhappy, I’d really prefer a speedy resolution.

This article was prompted by a heartfelt plea for understanding from a new digital marketing friend. She posted to Facebook, solely for the response of her friends and peer group, asking whether or a company with which she was having issues actually cared.

Let me reiterate, my friend didn’t tag the company in the complaint or blast them across social channels. She was merely looking for feedback and a little empathy from her trusted circle.

Hear me now service provider! Don’t make me complain to my friends. Because the next step up from there often involves my friends telling me how to take my complaints to the next level.

I’d rather you just help me when I create and send a support ticket. I’ve either already paid for your service, or I continue to pay for it on a monthly basis. When I have a problem I’d like to know I can contact you in order to effect a speedy and long-lasting resolution.

Don’t Make Me Jump Through Hoops!

I’m not a fan of the phone. But many people prefer it as a means of communication.

As much as I’d rather chat on Skype or via a Google Hangout, I actually post my phone number prominently in the header of my website, so that those with a preference for the phone can easily dial my digits as needed.

Far too many digital service providers don’t post numbers at all, or bury it so deep in their site that no customer can spare the time to actually dig it up.

I’d also like it if you actually posted an email address. Your forms are fine, but when I’m really having an issue, I’d like to know I have other options.

Last thing on this subtopic, if you’re going to post that you offer LiveChat, you need to actually have it operational, at the very least, during a business hours window.

Monitor Your Mentions Before We Melt Down!

I don’t really want to call out your company in 140 characters of scathing sass and snark.

I’d rather you actually monitor your Twitter feed to see if we’re mentioning issues. Then, once you see we’re sharing issues in tweets, I’d really appreciate it if you’d provide regular updates, via tweet, to keep me informed.

It would be great if you had a staffer that actually checked your Facebook messages from time to time. You see, I believe that you share negative feedback in private, thus I sent you a PM. Don’t make me take it public for all of the Facebook-o-sphere to see.

We’re Just Looking For A Little Help!

When we have an issue with your product, we’d like to think that you’re actually trying to feel some of our pain. So, act and react with a little empathy, please.

Have you ever been forced to take your woes to the next level with a public social media post? Have you ever left a negative review, be it on Yelp, a Facebook page or elsewhere?

Better Blogging: With A Little Help From R.E.M.

Better Blogging: With A Little Help From R.E.M.

A couple weeks ago I published an article with some blogging best practices that I culled from some of my favorite Depeche  Mode tunes. It was an entertaining publish and it allowed me to share a little bit of Mallie that isn’t on display every day. I thought I’d give it another whirl, this time with the tunes of another favorite band, the ever awesome R.E.M.

Let’s dive right in!

Better Blogging While Listening To R.E.M.

What If We Give It Away?

It isn’t always easy to give away your knowledge and expertise. We feel, and often rightly so, that we should be paid for that expertise and know how. It requires careful balance and writing skill to write a blog post that shares enough knowledge to showcase our value and smarts, but doesn’t give away our “state secrets,” so to speak. The best blogging creates the trust in our experience and expertise that leads our readers into our sales funnel. So, we do have to give a bit away. With intent and purpose, of course.

Perfect Circle

If we’re blogging for business purposes, our end goal is a sale, a client. Our blogging efforts are part of the perfect circle that builds trust, shares our expertise, answers the questions of our prospective clients and eventually draws them into our sales funnel. It can’t be all about the sale. The perfect circle idea requires that the expertise be shared, then the trust built, before any social selling can be even remotely effective.

Laughing

We’ve long known that entertaining while educating can make a good blog post great. Sometimes we can share valuable insight with our audience by allowing them laugh with us, by sharing anecdotes and lessons learned from our own failures.

Belong

Part of building a successful blogging presence involves creating a sense of belonging for your audience. Your readers want to feel welcome, invited and part of your articles. The best blogs and bloggers invite their audience to share an experience. to belong to the discussion, to share in the exchange of ideas. When your readers feel like they belong, that they’re welcome, your blog flourishes.

Stand

Now, you might think the title of this song would lead me to write about using your blogging efforts to take a stand. While I wholeheartedly agree with that idea, that’s not why I chose this song.

Amidst the many very emotional and often melancholy offerings in the R.E.M. discography, this song is one of their silliest. Silly and fun. It’s absolutely okay to employ the occasional bit of silly in your blogging. It’s okay to have fun, show your silly side and, maybe, I don’t know … write an article about songs helping better blogging efforts!

Pretty Persuasion

It’s silly to pretend that our blogging efforts aren’t designed to persuade our readers to buy. We’re blogging for business, right? Our business doesn’t succeed if we don’t sell the products and services we provide.

However, we also know that our articles have to build trust. Our audience is smart and savvy, and they’ll see right through petty and pretty persuasions. We are not in the business of blogging to confuse, confound or put one over on our audience.

Lose the pretty persuasions and you’ll build an audience that trusts your expertise and experience. Keep the pretty persuasion and confusion tactics and you’ll come across as a snake oil seller.

I’ve actually saved my favorite R.E.M. song, King of Birds, for a solo article. I hope you enjoyed this walk through the band’s discography. Do you agree with any of the ideas shared?

Dear Leading SEO Service Provider …

Dear Jay Smith,

You recently sent me an email describing yourself as the digital marketing and SEO expert at a leading SEO service provider. I’m writing back, in the form of a blog post, questioning the idea that you work for a reputable and, thus, leading agency.

Why am I questioning the authenticity of your expertise, the expertise of your agency?

1. Your email was delivered via Gmail address.

Don’t get me wrong, I’m a Google gal and I love me some Gmail. However, even though I’m a devotee, I manage to write and respond with an email that showcases the domain of my company, Go Creative Go.

Kudos for using Gmail and not Yahoo or AOL. Still? The failure to write me from a domain leads me to think your ‘leading” provider status might live only in your own mind.

2. No link to your site, EVER!

Jay, I’m shaking my head in wonder. You never, not once, link to your site. Therefore, I have no way of visiting your website and no way to verify your leading provider status. I can’t check where your site ranks in the SERPs, as you never share where exactly your company resides online. What gives?

Just saying, Jay – any SEO company worth their salt has a smart presence online. Know what else? They share it with their prospects!

3. You promised me first page rank on Google, Yahoo and Bing.

If there’s one thing I know, and one thing that I’m sure ALL of my audience knows, it’s this: No reputable SEO company promises first page rankings. Why? Because there’s no way to guarantee delivery. You didn’t ask me which keywords or key phrases I’d like to be found under, so how can you guarantee success?

4. You called my links poor and unauthorized.

Since I pick and choose any sites to which I link quite carefully, and because I carefully monitor sites linking to me, I’m going to have to call you out on this charge, Jay. I may not be the SEO expert you claim to be, but as a web designer I take a very hands on approach with all parts of my website, including the links going out and coming in.

So, sadly, going to have to channel Dr. Sheldon Cooper and call out your email’s assertion as pure hokum!

5. You dissed my content, calling it “not high standard.”

First of all, ouch! I generally don’t appreciate constructive criticism from those sending me an unasked for sales pitch. Secondly, I rarely take content marketing or writing advice from people who can’t manage to create a grammatically correct sentence.

That’s right! Don’t diss my content when your writing leaves a little something something to be desired!

6. You tried to convince me your spam email is NOT, in fact, spam!

You ended your leading SEO service provider sales pitch by telling me you’re NOT spamming me. I think we’re going to have to agree to disagree on what spamming actually entails.

You stated:

Disclaimer:- “Note: – We are not spammer. We found your email through manually efforts.We are sorry if you get email 2 or 3 times.You can simply reply with “remove” so we will delete your email from our list.Thanks again.“The CAN-SPAM Act of 2003”.

My rebuttal to your spam-free disclaimer:

  1. I don’t know you from Adam, and I certainly never signed up for your list. So, asking me to remove myself from something to which I’ve never subscribed pretty much points the finger at you as the spammer!
  2. Sending me the same unsolicited email more than once, two-three times, screams spam!
  3. You say you’ll delete me from your list. A list I never asked to join. Once again, this screams out spam, Jay. You either scraped my email address off my site after a keyword search OR bought my email address from a less than credible source. Final time I’ll say it, SPAMtastic!
  4. And, in closing, what the heck are “manually efforts” and why would you think that gives you permission?

Jay, I’m really sorry to say that I seriously doubt you’re a leading expert in anything related to SEO. In fact, I believe your only expertise lies in less than stellar spam email tactics. Going to have to give your offer a pass.

Anyone else heard from Jay or his ilk of late? Have you ever responded to spamtastic email with a blog post? If so, I’d love to read it. Please do leave me a link in the comments.

Building Relationships By Design

Building Relationships By Design

Do you know why salespeople need to look polished at all times? Because people judge them within the first 30 seconds of meeting them.

We would all like it more if people were able to listen to what we have say, rather than focusing on how we look. It’s superficial. Shallow. And like it or not, people are going to judge you this way, too.

You have precious seconds, not minutes, to make or break your first impression.

The moment you walk in the door, your potential dream client is judging you based on how you look.

Today, your customer’s first impression happens online. They are typically 70%-80% into the buying process before they ever contact you. Those few seconds of attention they give your website can make all the difference.

Don’t Underestimate First Impressions

Relationships, in business and in life, are all about trust. We want to buy from people we know, like and trust enough to give us sound advice.

Your goal, then, is to reach out your hand to each potential customer and bring them into your world. Let them explore. Let them get to know you, and what you offer.

You can build trust with your customer through your consistency, your authority, and your service. But what about your first impression?

How are you conveying these ideals to build trust with your audience when they first visit your site? Or see your Twitter profile? Or look at your business card?

It starts with design.

The visual design of your brand is the most important tool you have to instantly make a positive impression on people. It should communicate who you are and what your story is to anyone who happens to visit. And that message should stay consistent throughout your online and offline presence.

Does your website do this for your brand?

Ask yourself:

  1. What is the most important thing I want my site to communicate?
  2. Does it show who I am and what I do within a few seconds?
  3. Can my visitors easily determine what the next steps are from the pages they land on?
  4. Do my social outposts share a common design that ties together my online presence?

If your site gives your visitors flashbacks to the nineties, or leaves them confused in any way, you’ve already lost credibility.

Thinking Through the Entire Customer Experience

Like it or not, your customers will be vetting you throughout their experience with you and your business. Every interaction you have with them is a chance to win them or lose them all over again.

After they buy from you, your customer service matters. During the sales process, what you say and how you act matters. And before they even talk to you, your appearance matters.

A professional, compelling design for your website may be the first thing people see. It can help

communicate your story to the viewer, draw them in, and begin to build trust. It’s the very first step in

the relationship building process.

People will do their research. They are probably out there right now, comparing you and your

competitors based on the first impressions they get from your website.

How will you win them over?