A couple weeks ago I published an article with some blogging best practices that I culled from some of my favorite Depeche Mode tunes. It was an entertaining publish and it allowed me to share a little bit of Mallie that isn’t on display every day. I thought I’d give it another whirl, this time with the tunes of another favorite band, the ever awesome R.E.M.
Let’s dive right in!
Better Blogging While Listening To R.E.M.
What If We Give It Away?
It isn’t always easy to give away your knowledge and expertise. We feel, and often rightly so, that we should be paid for that expertise and know how. It requires careful balance and writing skill to write a blog post that shares enough knowledge to showcase our value and smarts, but doesn’t give away our “state secrets,” so to speak. The best blogging creates the trust in our experience and expertise that leads our readers into our sales funnel. So, we do have to give a bit away. With intent and purpose, of course.
If we’re blogging for business purposes, our end goal is a sale, a client. Our blogging efforts are part of the perfect circle that builds trust, shares our expertise, answers the questions of our prospective clients and eventually draws them into our sales funnel. It can’t be all about the sale. The perfect circle idea requires that the expertise be shared, then the trust built, before any social selling can be even remotely effective.
We’ve long known that entertaining while educating can make a good blog post great. Sometimes we can share valuable insight with our audience by allowing them laugh with us, by sharing anecdotes and lessons learned from our own failures.
Part of building a successful blogging presence involves creating a sense of belonging for your audience. Your readers want to feel welcome, invited and part of your articles. The best blogs and bloggers invite their audience to share an experience. to belong to the discussion, to share in the exchange of ideas. When your readers feel like they belong, that they’re welcome, your blog flourishes.
Now, you might think the title of this song would lead me to write about using your blogging efforts to take a stand. While I wholeheartedly agree with that idea, that’s not why I chose this song.
Amidst the many very emotional and often melancholy offerings in the R.E.M. discography, this song is one of their silliest. Silly and fun. It’s absolutely okay to employ the occasional bit of silly in your blogging. It’s okay to have fun, show your silly side and, maybe, I don’t know … write an article about songs helping better blogging efforts!
It’s silly to pretend that our blogging efforts aren’t designed to persuade our readers to buy. We’re blogging for business, right? Our business doesn’t succeed if we don’t sell the products and services we provide.
However, we also know that our articles have to build trust. Our audience is smart and savvy, and they’ll see right through petty and pretty persuasions. We are not in the business of blogging to confuse, confound or put one over on our audience.
Lose the pretty persuasions and you’ll build an audience that trusts your expertise and experience. Keep the pretty persuasion and confusion tactics and you’ll come across as a snake oil seller.
I’ve actually saved my favorite R.E.M. song, King of Birds, for a solo article. I hope you enjoyed this walk through the band’s discography. Do you agree with any of the ideas shared?