Your Boobs Have No Place In Your Brand Or Bio!

Your Boobs Have No Place In Your Brand Or Bio!

I’ve published articles touching on this topic before. More than once. Three times even! But, it appears it’s time for a fourth foray. Perhaps this will be the time I push it that one step too far. One can only hope!

So, here’s the deal. When I’m intent upon seeking out new connections there are many things I look for in a social media or website bio.

  • Valuable and consistent content publishing
  • Careful management and monitoring of mentions
  • Willingness to converse
  • Appreciation and attribution
  • Consistent and targeted brand and message
  • and much, much more …

Let me tell you what I’m not looking for. Copious cleavage.

I’m Not Tempted By Your Ta-Tas!

If you’re intent upon marketing to other female entrepreneurs, as is my main intent and purpose, I dare say that your mammaries aren’t adding to your marketing mojo.

Shockingly, your boobs don’t bolster you, your brand, or your digital marketing expertise, in any way that impresses me.

Skip the skimpy, strappy sundresses while you’re standing against a brick (or other urban building material) wall with your shoulders thrust back in what can only be described as porno posture.

Age Before Boobies!

I want to make something very clear. This is not a rant rearing its ugly head in the direction of younger, newer, more nubile marketers. Oh no. I’ve seen far too many well-established and well known marketers flashing a little too much titillating flesh in selfies posted to Instagram, Facebook and even Google+.

And, sadly, it’s not just selfies. Professional head shots snapped for “professional” use also fall prey to a little too much cleavage clearance. They’re called head shots for a reason, party peeps. They’re supposed to focus on your face and head, not the girls!

I don’t care if they’re pert and perky or stretched-out and saggy – I don’t want to see ’em.

Level The Playing Field With Your Smarts & Savvy

I don’t believe the esteemed ladies (girls, gals, whatever term you prefer) that launched the women’s movement would be impressed with the need to equate sexy with social media smarts, savvy or success.

Bras weren’t burned so that you could go without in order to wear a plunging neckline or barely there halter.

I’ve got a five-year-old niece, and I’m horrified by some of the costumes she’s made to wear in dance recitals, as well as some of the modern “dance moves” she’s expected pull off during a given number.

Must we be sexy in order to be seen as smart, successful, savvy? Does your brand depend on baring your boobs? I don’t think so! Do you?

Separate Sexy & Success!

There’s a time and a place for sexy, sultry and boob baring. That place is not on your professional bio. Boobs shouldn’t be part of your brand unless you’re a plastic or reconstructive surgeon, a lactation specialist, or you’re trying to wipe out breast cancer.

You CAN be attractive and look your best when you’re doing business. But your boobs aren’t a necessary part of that professional package.

Too Simple Twitter Tip To Increase Reach & Engagement!

Too Simple Twitter Tip To Increase Reach & Engagement!

As a curator of content, I spend a lot of time seeking out great reads that are worthy of sharing with my readers and followers. It’s a big part of my daily social media strategy and interaction. Sharing great content sparks conversation. In the end, that connection and conversation is why we’re all spending time online, right?

Yet, as I peruse and post throughout the day, I find myself shaking my head when otherwise smart and savvy social media marketers fail to take seriously one top tenet when it comes to top-notch Twitter tactics.

Put A Feather In Your Social Media Cap!

And get the online recognition you deserve!

How?

Make sure your Twitter handle shows up when I, or anyone for that matter, click on your social sharing button to tweet your captivating content.

Seems pretty simple, right?

Yet everyday I click to tweet great content and I get one of the following:

  • Great intro and link, but no attribution
  • Great intro and link, third party plug-in attribution
  • No intro and a long, ugly link

Credit Yourself For Your Content!

I’m guessing you put a little, or a lot, of time and effort into crafting that content. Wouldn’t it be nice to reap some extra reward when that killer content is shared on Twitter?

I can’t tell you how many times I’ve clicked to tweet only to see the attribution for the share go to Shareaholic. Sure, they provide a great product and service to many a blogger, but the tool doesn’t deserve the recognition for your content creation efforts!

I also see a lot of people who’ve take the time to set up their click to tweet attributions, but without their interactive, clickable, handle. Your company name is nice and you can certainly monitor Twitter mentions of your company name. But wouldn’t you like to allow interested parties to easily access your Twitter profile and maybe add themselves to our growing list of fabulous followers?

K.I.S.S. – Keep It Simple, Savvy!

Your time in the social space slips away in seconds. You’ve got to take advantage of every opportunity to showcase yourself when it comes to creating connections and enabling engagement.

You’ve taken the time to add a social sharing plug-in, because you want your content both read AND shared. But failing to properly set up your social sharing, especially for Twitter, is quite silly.

Take a minute, right now – don’t delay – and check out your social sharing set-up. Is your Twitter handle, interactive and clickable, showing up when you click on the little bird? If not, take the time to sort it out. Missed opportunities are silly at best, and I won’t tell you what word I’d use to describe them at worst!

You’re a savvy, not silly marketer, aren’t you?

Stop Worrying About Peers Who Appear To Be “Everywhere” Online!

Stop Worrying About Peers Who Appear To Be "Everywhere" Online!

 

The digital marketing industry is a fascinating place to work. It’s fast paced, teeming with ideas and new technologies and it opens so many doors for new collaborations and connections.

But it also breeds insecurity, one-upmanship and petty jealousies.

Many a digital marketer finds him or herself battling the peer pressure to be online ALL THE TIME. To build and maintain a strong presence on every new social platform under the sun. We must tweet, pin, share, like, comment, blab, live stream, etc.

Bullshit!

[clickToTweet tweet=”You can’t be online ALL THE TIME and actively and effectively manage client work.” quote=”You can’t be online ALL THE TIME and actively and effectively manage client work.” theme=”style4″]

Clients Are Kind Of Important!

Remember this when you’re freaking out about one of your peers and their “always on” 24-7-365 presence on each and every social platform …

They’re not serving clients!

If they can spend all day, EVERY day, crafting the coolest infographics, the most tempting tweets, the smartest social shares and live streaming walks with their dog, it means something. They’ve got no client work. No paying gig that takes precedence.

Now, now, now, before you start flipping out, YES, there are many marketers who manage to balance a productive and consistent online presence and a full client list. But, if you dig a little deeper, you’ll see that these marketers have carefully chosen their social networks and have crafted a plan that focuses on the few, not the many.

The savvy social marketer focuses on the platforms that make sense for his or her audience and business. Sure, they like to test and try new things, but they don’t feel the need to hop on every new “shiny object” and proclaim it the next greatest thing.

Successful marketers and designers aren’t on tweetchats all day, every day, because they’re doing the client work that pays the bills and keeps them in good standing with those clients. Completing client work in a timely fashion is a HUGE part of running a successful business.

You Are Running A Business, Aren’t You?

Running a business means you’ll spend plenty of time trying to cultivate and keep business. Because it’s those clients relying on your expertise that pay the bills.

Sure, you ABSOLUTELY can – and should – cultivate and keep business via strategic online channels.

But you’ve also got to make time for the actual work, be it web design, coaching, writing, consulting, what have you. You’ve got to deliver the promised goods or the paychecks won’t materialize.

And let’s not forget all of the behind the scenes fun that goes along with a business. Invoicing. Proposals. Lead generation and nurturing. Preparation for taxes. None of them all that glamorous, none of them helping you be popular online, but ALL of them vitally important to your business success!

The Business Of Building A Following?

But what if your end goal is to be an influencer, a big name in the social arena, a go-to guy or gal for all things always online? First of all, more power to you, as it’s not an easy task to become an online celebrity or thought leader (man, do I ever still hate that phrase).

If your goal is to be the keynote speaker at every big industry event going forward, then your time might be well spent trying to be seen everywhere. Again, though, I have to wonder how you’ll pay the bills before you’re hired by all and sundry to share the epic nature of your online presence.

And I gotta tell you, there are some big time public speakers, thought leaders and influencers in my peer group. And, guess what? They didn’t end up in their roles overnight. They put in the time online and off to learn their craft, gain the right following and honed their expertise by actually completing client projects in a timely and professional fashion.

Online, All The Time Is Bullshit!

If you’re planning to pay the bills rather than prizing the breadth of your online presence, you’re going to realize there’s no such thing as a strong online presence EVERYWHERE. You’ll pick your platforms, like you pick your prospects and you’ll put in the proper effort, time and invest the right amount of dollars to make it work best for you, your client base and your bottom line!

Better Branding: Play Yourself In The Lead Role!

Better Branding: Play Yourself In The Lead Role!

Sometimes I binge watch old TV favorites while I’m doing my nighttime busy work (scheduling posts, connection management, etc.). Recently I started re-watching Scrubs, as I kind of have a thing for Zach Braff’s boyish charm, but I digress. The show’s soundtrack is still awesome and still inspiring, and when Josh Joplin’s “Camera One” came on, I knew it needed to be shared in a marketing and music fashion.

What Role Are You Playing Online?

Many an online marketer, especially those just starting out, feel they must play a role in order to be taken seriously as a professional.

By playing a role, these marketers fail to appreciate the smarts of their audience. The social media follower can small insincerity and fake from miles away.

Authenticity is a term that’s been beaten, battered, used and abused in our industry, but it still plays an important role in the way you and your branding are perceived online.

There’s little value in playing a role you can’t uphold for the long haul. There’s no one correct way to act as a professional, just as there’s no single right way to interact with your client base. It all depends on who you are AND on your ideal client.

Real Me, Real Business

Although I’ve never really been one to suppress my own personality, I too have faced the fear of “feeling” professional. But it wasn’t until I allowed myself to fully embrace all that makes me, well, ME, that I really saw my target niche start to fine down to allow me to work with the very audience I wanted to reach.

I joke that my husband gave me permission to unleash more of the real Mallie, but the reality isn’t silly at all. When you accept yourself and work with what truly makes you, well, Y-O-U, you’re sharing without subterfuge. That earns you plenty of gold authenticity stars!

You’re Playing You Now!

The song says it all, really. I’m just adding my own .02 to the smarts and savvy.

Actors play roles and the accolades they receive for portraying those roles are part of their craft, their excellence, their skill set.

[clickToTweet tweet=”Your skill set, as a #marketer, involves playing only one role. YOURSELF. #brand” quote=”Your skill set, as a marketer or digital consultant, shouldn’t include playing any role except the role of yourself.” theme=”style4″]

Our goal is not to achieve accolades, it’s to help others solve problems and build better brands. However, when accolades are deserved, wouldn’t it be better if they came from branding ourselves in a fashion that showcases who we really are and what we really stand for.

When those accolades come, and they will if you embrace the idea of marketing the real you with the proper intent and purpose, then you’ll very much deserve to take that bow and mug for the cameras!

 

Perseverance Is Powerful Until You Push Too Far!

Perseverance Is Powerful Until You Push Too Far!

I don’t know about you, but I don’t like to do business with a pushover.

While I am the client, and I want my own opinions to be heard, I also want to know that the “expert” providing me with a product or service is actually able to back themselves up as an expert in their field.

Persevere With Purpose!

As a designer, as well as a marketer, I have pretty strong ideas about all things design and marketing. I believe there are right and wrong ways to go about building a brand and marketing a business online.

I do, however, have to factor in that my clients and prospects have strong ideas about their brand and the best ways to market their business. I can’t ignore their wants and needs. Certainly not if I want to continue to work with them in the future.

It’s important to balance your beliefs with those of your client. Certainly, there will be times when you have to take a strong stand. No matter what a client wants, it’s never okay to engage in spamming. That’s just one example. But you must carefully choose your battles.

Is it worth losing a potential repeat client because you differ in opinion on the best shade of blue? Perhaps. That’s really up to you. But compromise is key when you work in the design and marketing fields. Because there are no one-size-fits-all solutions, no single “right” way to proceed, it’s important to be patient and understand the perceptions of your client before you persevere. Compromise and perseverance in balance make for better business.

Back Your Beliefs Without Being A Butthead!

I don’t agree with ALL of the advice shared by my peers. And I don’t expect my peers to agree with every bit of advice I share.

There’s more than one way to skin a cat. Or design a website. Or put together a social media marketing campaign.

As an expert, it’s expected that you’ll push to do things your way. Your clients are paying for your expertise and experience. They want to know that you have a clear plan for moving forward.

But no project moves forward without a misstep or two, an occasional detour. It’s how you handle those missteps, those differences of opinion, that create the balance the builds a brand, that designs a killer website, that launches a successful social media campaign.

[clickToTweet tweet=”Working with a client won’t work if you adopt a ‘my way or the highway’ attitude.” quote=”Working with a client won’t work if you adopt a ‘my way or the highway’ attitude.”]

When you continue arguing well past the point where you should be agreeing to disagree, simply because you want to push the buttons of those whose views differ from your own, you’re taking perseverance a step too far.

When you’ve built up a grudge against an individual with whom you just can’t agree and you decide to stick it to anyone, even people you’ve never before connected with, who happens to agree with or side with that individual, you’re taking perseverance a step too far.

Working With Clients Should Be Win-Win!

If you look at compromising with clients as a loss for your business, you’re probably not going to be in business very long. Clients expect you to work with them, rather than against them! Same goes for your social media connections. They want conversation, not shouting matches and pouting when you don’t get your way.

While I certainly exercise my right to tell a client when I think something they want isn’t a good fit, I never go into a project thinking it’s all going to go my way. That’s not how collaborative efforts work.

Better Blogging: Stop Second Guessing And Share!

Better Blogging: Stop Second Guessing And Share!

So, why do you blog? You’ve been told over and over again that content is KING and that blogging is the best way to reap any rewards from this king’s reign.

Is that the only reason you sit down at the keyboard?

I’m guessing not. I’m guessing you’re trying to connect with your audience as much as you’re trying to create content for publishing and sharing.

I could be wrong, but that’s my gut feeling and I’m sticking to it!

Audience & Authenticity

Some of my readers might say I trust my gut a bit too much and sometimes share thoughts in a way that borders on shameless. They’re entitled to their opinion, just as I’m entitled to mine.

But those few opinions aren’t going to stop me from sharing what I believe to be of value to my true audience. Those few opinions aren’t going to change my blogging style, nor will they cause me to squelch my unique voice or message.

I could certainly comb my feeds, plug phrases into popularity searches and do my darnedest to dabble on topics that have already been well discussed, in a bid to boost any budding popularity I’m attempting to possess.

But where’s the value in that?

I often, leading up to my final publish, wonder if I’ve finally pushed the envelope that tiny bit too far. Wonder if this is the post that’s going to cause a reader to lose his/her cool and really let loose on me.

I have moments of worry, concern, even fear before I finally let an article fly. I might change a sentence or two. Tone down a line or two. But I’ve never shelved an article fearing that it was too much.

They Love Me … They Love Me Not

Sure. You have to consider your audience before and after the publish.

You must be prepared for discussion and the possibility of dissenting opinions. These discussions can grow heated. You might face anger and misunderstanding.

Someone will almost certainly feel that you’re calling them out personally, even though that was never your intention. LOL. To this day there’s a certain social media marketer who’s certain a specific article is about her. Funnily enough, she never crossed my mind as I was writing it. Perception is often a funny thing.

But you can’t please everyone. And if you try, you’ll find yourself wandering down a path that leaves your unique voice, your brand message, pretty much your whole business identity, falling behind, feeling forlorn, abandoned and alone.

Yes, you’re publishing in order to be read. And, of course, you also hope those who read will help spread the word with a little (okay, a LOT) of social sharing.

But deep down you’re publishing to provide value to your target audience, hoping to connect, engage, and eventually make a sale.

With whom do you really want to work?

Stop Second Guessing … Share

I know that I want to to work with clients who share some of the same thoughts, ideas, and opinions that I happen to share. And that’s why I don’t shy away from sharing those ideas in my articles.

The point of my blogging isn’t the social shares, though they are quite nice and I suppose seeing decent sharing numbers provides me with a little social proof, which might mean something to certain members of my ideal audience.

That ideal audience is the real reason for the publish though. I’m looking to connect, via my blogging efforts, with like minded individuals with whom I can collaborate on future projects.

If being the real you alienates a handful of readers, you have to consider a hard fact. Those readers weren’t your ideal audience after all!

If you’re prevaricating and pandering trying to appeal to an audience, neither party benefits. It’s a lose-lose endeavor.

Are You Second Guessing? Rather Than Sharing?

What’s holding you back from digging deep and sharing the real you with your readers?

SHOCKER: Your Business Website IS About YOU!

SHOCKER: Your Business Website IS About YOU!

Do a quick hashtag search, on Twitter, for #webdesign and you’ll see quite a few article links, portfolio links, questions for designers, calls for designer recommendations, and a lot more.

You’ll also see many a blanket statement discussing for whom, exactly, a given website is designed. Almost daily I see another blog post about web design being all about your audience. I disagree with that statement and that’s what I’m going to dive into in this read.

Know, Like & Trust

Another phrase we see over and over again, and one that I stand behind, is this:

People do business with companies/brands they know, like and trust.

If a site is all about the consumer viewing it, and not at all about the people and personalities behind the company, how the heck is any consumer going to deem that company likeable and trustworthy?

If science fiction movies have taught us anything, it’s that robots, more often than not, can’t be trusted.

Unique Selling Proposition and Unique Voice

If a blog is part of your web design plan, you’ve probably spent some time researching that topic, too. And you’ve probably come across the USP. Concept.

USP stands for “unique selling proposition.” The concept requires the site owner or content marketer to consider this question.

What makes you stand out from the rest of the content marketing crowd?

Your unique voice and your brand’s personality, of course!

But, without plenty of Y-O-U in your website, it’s going to be hard to showcase your unique voice.

If You Don’t Like Your Site …

Consider this. You’re going to be spending a LOT of time in and around your website as you continue to market your products and/or services to your targeted audience.

You’ll be crafting killer content and the branded featured images that go along with it. You’ll be sharing pages, posts, embedded graphics and more across social channels.

Your website is your digital office space. If you don’t like the vibe, don’t enjoy spending time in the space, it’s going to be very hard for you to put in the proper time and effort. I’m know I’m less productive in a space that I don’t enjoy.

Can you get excited about creating opt-ins and savvy sales pages when you don’t like the digital home on which these elements will reside? It’s certainly something to consider.

Of Course You Must Consider Your Customer!

I’m not saying, for even a second, that you shouldn’t keep your ideal customer in mind when you’re planning your website. Of course you must create an experience that suits the needs and drives the purpose of your prospects.

But those prospects want to do business with your brand, your company, your people, your culture. Not with your website.

Yes, your website is a tool that allows your prospects to more carefully consider your value to them. If there’s none of you in that site, how are they supposed to get a feel for the culture you’ve created? They can’t.

Generic sites create generic experiences. Sites with designed with the vigor, vitality and voice of a “brandtastic” brand will draw them in, then the smart functionality will allow for the easy transaction.

It’s About Balance Between You And User

I’m a big believer in balance. When we balance the needs of all involved in any project we have a much better chance of reaching an outcome that suits the majority rather then a small minority.

The same goes for your website and your online presence. If the real you can’t shine through, in a smart and professional way, it’s going to be hard going to make the effort to effectively market that presence.

Love for our business and the brands we’ve built is a big part of the entrepreneur experience. Your website plays a huge role in that love affair. So you’ve gotta love that website. And that means that website is absolutely about Y-O-U!

 

Summer Streamline: Deleting The Deadwood

Summer Streamline: Deleting The Deadwood

dead·wood
ˈdedwo͝od/

noun

  1. people or things that are no longer useful or productive
  2. useless personnel or material
  3. (in writing) unnecessary words, phrases, or exposition; expendable verbiage.

These definitions were pulled from a variety of sources, after this Google search.

As part of my summer streamline initiative, I’m determined to clear the clutter. I’m also determined to delete some of the deadwood that’s clogging up my creative flow.

Ditching Deadwood Clients

This, for many, is the scariest part of a business audit, summer streamline or deletion of deadwood in your business. Many of us still work for what I call legacy clients. Those clients we took on when we were first starting out.

Now, don’t get me wrong. I’m not saying all legacy clients are deadwood in need of deletion. I still have one or two clients who’ve been with me since the beginning. But, from time to time we find ourselves clinging to a client who no longer fits our brand, our business, our core message.

Often these clients still expect the same low, sometimes too low, rates that you put in place when you first started your business. Sometimes these clients fail to appreciate that your business has grown, as has your expertise, necessitating a rate increase. Sometimes these clients no longer fit in with the niche direction your brand and business have taken as it continues to evolve.

And sometimes, sadly, clients simply don’t appreciate you. Period.

In any of these instances, it’s okay to clear out when the contract is completed. No contract? Give proper notice, just like you would with a 9-5 job.

Your brand and business can’t shine if you’re still hanging on to clients that hold you back. Think I’m crazy? I’m not the only marketer/designer/freelancer with this topic at top of mind!

Deleting The Fluff And Fairweather From Your Feeds

We all have a few folks in our feeds that never interact, never engage, never acknowledge, never appreciate it if you share their fair to middling content.

My question to you, and myself, why are they filling a valuable spot in our feeds?

Clear ’em out and make room for some new ideas, reads and potential for sharing.

I’ve pretty much stopped sharing from the “by rote” generic sites. You know the ones, they regurgitate the same content they’ve been spewing for years and, even though the content’s not fresh, they’re a “big name” so they get thousands of shares.

You know what, if it works for them – and it obviously does, good for them. But, it doesn’t work for me, nor for my audience. So, I don’t follow those sites, I don’t fill my feeds with content that can only be deemed feed fodder, and I don’t add my single share to their thousands.

The same goes for the fairweather “friends” (and the quotation marks are used advisedly) in my feed.

There is, of course, a reciprocal nature to social sharing. But reciprocity, like anything else in business, has to maintain a balance. Sharing that one article that made me take notice of you, that prompted a connection, isn’t enough. When you go silent and pull a runner shortly after a connection, you’re of little value to me.

I’m looking for the reciprocity of shared ideas, conversation, discussion, even a little discriminating dissent.

When I hear nothing but crickets? Time for a connection to cease.

Do Something With Deadwood Content! But, Don’t Delete It.

We all hope that our content, so carefully crafted, will stand the test of time.

But let’s face it. Evergreen isn’t a description we can attach to everything we write. Some content simply becomes clutter. Or worse, if we continue to share stories that are not longer relevant.

It’s time to undertake a content audit, especially if you use a plug-in like Tweet Old Post. Stop automating the sharing of sucky and sadly outdated information!

Repurpose what you can. Consider retooling reads for use on Medium or Linkedin. Archive or even remove (with the proper set-up of a redirect) anything that no longer adds value or, worse, might do a client harm.

Sharing outdated information isn’t just lazy or vain. It’s dangerous. What if a prospect or a client follows your outdated advice and it works against them? You’ve lost a lead or a client. And you can bet your sweet bippy someone else, down the line, will find out and pass judgment about your value as a business and brand.

Yes, content audits are time consuming. But they’re necessary when you need your entire site, home page to contact page, to provide value.

Wondering If I Practice What I Preach?

I’ve fired three clients over the past two months. I’ve been clearing out my feeds, both content and connections, for the last week. Heck, I’m writing a whole series about the process!

I’m intent upon seriously streamlining by business in order to better represent my brand. It’s not easy. Letting go never is. Especially when it comes to dollars in the bank. But sometimes you must sacrifice in order to set yourself on the path for future success.

I’m willing to do so. How about you?

 

The Truly Successful Don’t Slap You Across The Face With It!

The Truly Successful Don't Slap You Across The Face With It!

I’m soooooooooo busy. I barely have time to breathe. I don’t know how I’m going to fit that in.

We’ve all heard it. The busy buzz. If it were a dance it would be called the pseudo-success strut.

Because, let me tell you something, the truly successful don’t have time to pander to the public by repeatedly touting how very busy each minute keeps them.

Success Screams Silently

I decided to move this topic to the top of my publishing queue after a smart, and somewhat snarky, discussion took place on Daniel Newman’s (Broadsuite, Millennial CEO) Facebook wall.

Daniel’s premise? It’s easily summed up with this short snippet from his Facebook post:

… over the years, the people that have impressed me the most have never had to report their amazingness.

Innovators Park Ego At The Curb!

When you’re involved in a project, even one for which you are getting paid, the end is supposed to be a solution, an end to a pain point, the fulfillment of a need. Not accolades. Not applause. Not even a write-up on the Interwebs.

While solutions are sought, that must be the focus. How can you truly innovate, or even put together a carefully crafted fix, when your current intent isn’t on the delivery of that solution.

When your intent is to increase your own perceived clout and increase your own sense of importance, you’re no longer focused on your client or the collaboration.

When you seek only innovative ways to implement your own importance you’re no longer putting client needs first.

Wins Are Wonderful …

And you should celebrate them. You should share them with your followers and peer group.

Trust me, I hate losing as much as the next guy. We all want more wins than losses on our score card.

But real winners are those who learn from the losses. Real winners can take a hit without whining and don’t have to flaunt every point scored. Real winners dance only briefly in the end zone and get back to the game before a ref has to throw a flag for excessive celebration.

Real winners know that a single touchdown isn’t enough if you don’t get back into the game and keep playing.

I’m not really sure how I managed to tie this to football, when I generally hit on tennis or mountain biking when I compare business to sport. But it worked, so I guess I’ll just roll with it!

[clickToTweet tweet=”Real winners, especially in business, don’t flaunt every point scored!” quote=”Real winners, especially in business, don’t have to flaunt every point scored!” theme=”style4″]

Showcase Rather Than Shout From The Rooftops

Building a portfolio that showcases your talents and successes seems a smarter use of your time and energies, don’t you think?

[clickToTweet tweet=”When you too often shout your successes, you become part of the noise.” quote=”When you too often shout your successes, you become part of the overwhelming noise.” theme=”style4″]

But when you carefully showcase your successes, keeping in mind that the real success came when a problem was solved, you have the opportunity to create a connection with others currently dealing with that same problem.

Subtle Succeeds!

C’mon, we’re all in this to win. To win clients, win some extra dollars in our wallet, and occasionally even an award. But when it comes to social wins, dare we say social sales, it’s all about subtlety, careful nuance, and the proper intent and purpose.

If your intent and purpose is to toot your own horn, so be it. But eventually shouters find that those around them will plug their ears and seek out a more subtly tuneful song.

Shout Or Showcase?

Which makes you seek out a connection? Which have you found to be more successful as you build your own business and brand?