Twitter Talk: Your RT Is Not A Thank You!

It’s time for a little real talk about the way some marketers are conducting themselves on Twitter.

I know, I know, I’m snarky as all get out, so where do I get off saying anyone’s not being nice?

My answer? Yes, my writing style, both short and long form, is certainly snarky. But, if you’ve ever interacted with me in a one-on-one social media conversation, you’ll see I’m one of the nicest and most appreciative spouters of snark around!

You’re Being A Twit On Twitter. Knock It Off!

All righty all of your content creators. I know you create content for a variety of reasons. But we all know that when we publish we cross our fingers and blow the fluff off a dandelion (just me?) hoping our social media circle will share that content.

And then? It’s here where things can go a bit pear shaped and wonky.

If you’re a proponent of appreciation marketing, you know that shared content deserves a sincere show of appreciation. Meaning some sort of thanks.

I can get behind a heart or a like, though I’d prefer a comment that actually includes the words “thank” and “you.”

What I can’t really get behind? The immediate RT of my share.

Appreciation is a heart or a thank you, NOT an RT of your own content!Click To Tweet

Ummmm, Thanks For The RT?

Am I missing something? Is this really a sincere form of appreciation?

I mean, I know, it gets my handle in front of your followers. And that’s certainly nothing to be sneezed at.

But it’s not particularly social. It doesn’t invite me to continue the conversation. It doesn’t give me the warm and fuzzies and it doesn’t make me think you’re feeling any warm and fuzzies.

Say Thanks Instead?

When you RT my share of your latest publish, I don’t feel appreciated. Instead I feel like you’re using my share as a mean to share your own content again without your audience getting on your for sharing it too often.

Now, that’s just my opinion. Perhaps I’m wrong. I often am!

But if you’re trying to build a valuable presence on a social media platform, I can’t understand this type of anti-social sharing. Wouldn’t a short, sweet and personalized thank you, in 140 characters or less, be more meaningful? It certainly means more to me.

What do you think?

Am I on to something here? Or am I just being persnickety as well as snarky?

Do you feel appreciated and thanked when someone RTs your share of their content? Or would you prefer two simple words?

Thank You!

Twitter Talk: Your RT Is Not A Thank You!

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4 replies
  1. Adrian Jock
    Adrian Jock says:

    Hi Mallie,

    Your blog post reminds me of my satire “4 Ways to Thank for a Retweet. From Noob to Superstar” – Retweeting your own content shared by others was labeled as “Expert level” 🙂

    Now seriously, this kind of TY shows not only bad manners but also a poor understanding of the Twitter marketing.

    When you retweet the shares of your own content you alter the Influencers stats from Twitter Analytics and make the stats useless. The clicks you generate are added to the original poster and the Analytics stats become a mess that you cannot properly use anymore.

    Regarding your question from the last paragraph, I disregard such RTs but at the same time I cannot say that I prefer the magic two words. While I appreciate any thank you, my backpack is full of Thank you’s. I tried to pay my bills with them. Didn’t succeed 😉

    Then what do I prefer? A share of my content. That’s how I say thank you every time that’s possible and appropriate.

    Reply
    • Mallie Hart
      Mallie Hart says:

      Agreed. But an immediate content share isn’t always possible. I appreciate the quick TY, but what I really appreciate and most look forward to is someone taking it to the next level. Even in less than 140 characters. Thanks, as always, for your spot-on analysis, Adrian.

      Reply
    • Barb Gray
      Barb Gray says:

      Very interesting Adrian, I had not thought about the implications with regards to analytics (still trying to bring #Data to the forefront of my social decisions ;-))

      Reply

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