Today I unsubscribed from the email list of a pretty big name in the digital marketing space.
It wasn’t that his content isn’t good. I like his writing style. It’s got a little edge to it, a little bite.
It wasn’t that I don’t value his expertise and clout in the digital marketing field. For the most part, I think he walks the talk. He’s fessed up in the past to his own failings and foibles on his way to big name success.
So, what was it?
He didn’t value my time and productivity.
My Inbox Is Busy Enough, Thank You
I don’t care how awesome you believe your launch, product, service or special offer to be, you’re not quite as important to my inbox as you’re telling yourself in the mirror each morning!
My time is just as valuable as yours. My clients expect me to produce, as I’m sure yours expect the same from you.
That being said, I don’t have time to wade through your multiple emails, all touting the terrific and testimony around your latest product or service launch.
You’ve really only got one chance to sell me, though I understand the need for need to send follow-ups, last chance messages and reminders.
Send Smarter, Not Harder (Or More Frequently)
When you send me more than one email in a given day, you prove to me that we have no relationship whatsoever, no matter how tiny and tenuous.
You see me only as potential dollar signs, another sale to mark in your books.
I don’t need a minute-by-minute blow by blow account of the sales progress of your new product. I don’t need multiple messages reminding me that the sale is “almost” over. Nor do I appreciate your efforts to guilt me into giving up my hard earned dollars.
[clickToTweet tweet=”Send smarter emails! You’ll stand a better chance of wooing my wallet.” quote=”Send smarter emails and you stand a better chance of wooing me to open my wallet.”]
Frequency is easy, especially with automation. Consider, instead, carefully crafting a message that actually sways me, rather than sending meaningless missives that clog my inbox. That hard sell hullaballoo is only causing me to staunchly submit my unsubscribe request.
Email Access Is A Privilege, Not A Right!
Access to my inbox is pretty sacred. I don’t allow just anyone access.
I’m quick to unsubscribe if you don’t take my time seriously. There are plenty of worthy and worthwhile lists to which I can subscribe. You’re not the only fish in the pond. So you’ve got to swim on the side of right or there’s the potential you’ll soon find yourself belly up, at least in my eyes!
[clickToTweet tweet=”Silly marketer … access to my inbox is a privilege, not a right! #emailmarketing” quote=”Silly marketer … access to my inbox is a privilege, not a right!”]
Treat your time in my inbox as a privilege and you stand a good chance of staying on the nice list!