I’ve published articles touching on this topic before. More than once. Three times even! But, it appears it’s time for a fourth foray. Perhaps this will be the time I push it that one step too far. One can only hope!
So, here’s the deal. When I’m intent upon seeking out new connections there are many things I look for in a social media or website bio.
- Valuable and consistent content publishing
- Careful management and monitoring of mentions
- Willingness to converse
- Appreciation and attribution
- Consistent and targeted brand and message
- and much, much more …
Let me tell you what I’m not looking for. Copious cleavage.
I’m Not Tempted By Your Ta-Tas!
If you’re intent upon marketing to other female entrepreneurs, as is my main intent and purpose, I dare say that your mammaries aren’t adding to your marketing mojo.
Shockingly, your boobs don’t bolster you, your brand, or your digital marketing expertise, in any way that impresses me.
Skip the skimpy, strappy sundresses while you’re standing against a brick (or other urban building material) wall with your shoulders thrust back in what can only be described as porno posture.
Age Before Boobies!
I want to make something very clear. This is not a rant rearing its ugly head in the direction of younger, newer, more nubile marketers. Oh no. I’ve seen far too many well-established and well known marketers flashing a little too much titillating flesh in selfies posted to Instagram, Facebook and even Google+.
And, sadly, it’s not just selfies. Professional head shots snapped for “professional” use also fall prey to a little too much cleavage clearance. They’re called head shots for a reason, party peeps. They’re supposed to focus on your face and head, not the girls!
I don’t care if they’re pert and perky or stretched-out and saggy – I don’t want to see ’em.
Level The Playing Field With Your Smarts & Savvy
I don’t believe the esteemed ladies (girls, gals, whatever term you prefer) that launched the women’s movement would be impressed with the need to equate sexy with social media smarts, savvy or success.
Bras weren’t burned so that you could go without in order to wear a plunging neckline or barely there halter.
I’ve got a five-year-old niece, and I’m horrified by some of the costumes she’s made to wear in dance recitals, as well as some of the modern “dance moves” she’s expected pull off during a given number.
Must we be sexy in order to be seen as smart, successful, savvy? Does your brand depend on baring your boobs? I don’t think so! Do you?
Separate Sexy & Success!
There’s a time and a place for sexy, sultry and boob baring. That place is not on your professional bio. Boobs shouldn’t be part of your brand unless you’re a plastic or reconstructive surgeon, a lactation specialist, or you’re trying to wipe out breast cancer.
You CAN be attractive and look your best when you’re doing business. But your boobs aren’t a necessary part of that professional package.