I don’t know about you, but I don’t like to do business with a pushover.
While I am the client, and I want my own opinions to be heard, I also want to know that the “expert” providing me with a product or service is actually able to back themselves up as an expert in their field.
Persevere With Purpose!
As a designer, as well as a marketer, I have pretty strong ideas about all things design and marketing. I believe there are right and wrong ways to go about building a brand and marketing a business online.
I do, however, have to factor in that my clients and prospects have strong ideas about their brand and the best ways to market their business. I can’t ignore their wants and needs. Certainly not if I want to continue to work with them in the future.
It’s important to balance your beliefs with those of your client. Certainly, there will be times when you have to take a strong stand. No matter what a client wants, it’s never okay to engage in spamming. That’s just one example. But you must carefully choose your battles.
Is it worth losing a potential repeat client because you differ in opinion on the best shade of blue? Perhaps. That’s really up to you. But compromise is key when you work in the design and marketing fields. Because there are no one-size-fits-all solutions, no single “right” way to proceed, it’s important to be patient and understand the perceptions of your client before you persevere. Compromise and perseverance in balance make for better business.
Back Your Beliefs Without Being A Butthead!
I don’t agree with ALL of the advice shared by my peers. And I don’t expect my peers to agree with every bit of advice I share.
There’s more than one way to skin a cat. Or design a website. Or put together a social media marketing campaign.
As an expert, it’s expected that you’ll push to do things your way. Your clients are paying for your expertise and experience. They want to know that you have a clear plan for moving forward.
But no project moves forward without a misstep or two, an occasional detour. It’s how you handle those missteps, those differences of opinion, that create the balance the builds a brand, that designs a killer website, that launches a successful social media campaign.
[clickToTweet tweet=”Working with a client won’t work if you adopt a ‘my way or the highway’ attitude.” quote=”Working with a client won’t work if you adopt a ‘my way or the highway’ attitude.”]
When you continue arguing well past the point where you should be agreeing to disagree, simply because you want to push the buttons of those whose views differ from your own, you’re taking perseverance a step too far.
When you’ve built up a grudge against an individual with whom you just can’t agree and you decide to stick it to anyone, even people you’ve never before connected with, who happens to agree with or side with that individual, you’re taking perseverance a step too far.
Working With Clients Should Be Win-Win!
If you look at compromising with clients as a loss for your business, you’re probably not going to be in business very long. Clients expect you to work with them, rather than against them! Same goes for your social media connections. They want conversation, not shouting matches and pouting when you don’t get your way.
While I certainly exercise my right to tell a client when I think something they want isn’t a good fit, I never go into a project thinking it’s all going to go my way. That’s not how collaborative efforts work.