I don’t HAVE TO do anything!
Well, I take that back. I do HAVE to do a few things, like:
But I absolutely, positively, no freaking way, HAVE TO market my business exactly how someone else markets their business.
And neither do you!
Opinions Are Like …
You know the saying, opinions are like a**holes, we all have one? It makes a point, albeit in a crude way (which I, of course, rather appreciate). But when someone tries to push their opinion on you as fact, as the ONLY way to act or move forward, that’s when things get rather sinister.
Belligerent blanket statement utterances don’t make you better than anyone else. They don’t make you a better marketer, designer, businessman/woman or human being.
Quite the opposite actually. Blanket statements can make you appear rigid, out of sync, behind the times, even downright clueless.
The one thing REALLY good marketers know …
is that there’s no single right way to go about achieving your aims and attaining your goals, especially via digital marketing measures.
Hustlers & Henchmen?
While I do live to alliterate, there’s more to my title than word flow.
My way or the highway tactics leave me cold for a variety of reasons, but never more so than when these tactics are touted as “good as gold” go-to gems for digital marketing and design success.
Remember all the old school SEO companies promising page one search ranks back in the day? OK, a few of the really less than legit are still doing so today, but I digress. Shysters all. And it took a lot of time, effort and writing article after article for the legit SEO companies and individuals to drive this point home.
I hate seeing great people get hustled
These great people have great ideas, products, services and more. They have so much to offer. Then they fall prey to a “Have To” huckster and, sadly, they lose a little of the light that made them shine so bright.
[clickToTweet tweet=”You don’t HAVE TO do anything … halt the hustlers and hucksters!” quote=”You don’t HAVE TO do anything … halt the hustlers and hucksters!” theme=”style4″]
It’s been said many times, by MANY a savvy social media marketer … there’s no ONE-SIZE fits all solution that will reap you immediate reward and everlasting fame and fortune.
There are NO marketing gods. Every marketer out there has a few failures notched on their bedpost. Dig a little deeper into these hustlers tactics and you’ll often find they fail to walk what they’re talking.
Let’s Halt The HAVE TO Hustle!
There’s really no room for song and dance shenanigans in social media and digital marketing. That whole trust, honesty, transparency trifecta should have put the kibosh on these klutzy maneuvers. Yet, they still abide, and, in some instances, abound.
Each business has its own personality, its own story, its own voice. It stands to reason, then, that each business should have its own marketing and design style.
Of course there are best practices that we all must consider implementing. But even best practices can bend a bit, be flexible. When you design and market your business and brand with the best intent and purpose, you’re on the right path, even if you break a few “rules” and dance to the beat of your own drum.