Be it via automatic DM or a Linkedin reply, I’m getting pretty tired of the assumption that by choosing to connect with you, I somehow need your help. Nine times out of ten I don’t require your assistance, nor do I desire to pay for your services.
My Connection Just Might Help Y-O-U!
There are a variety of reasons why I might be prompted to follow you. Just a few include:
- I like your bio.
- We work in the same industry.
- I’ve checked out your blog and you publish some great content.
- We take part in the same group activities (Google Hangouts, Tweetchats, etc).
- We share a hobby or passion (coffee, craft beer, music, etc.).
- I think you’d make an interesting podcast guest.
While I’m hoping to gain a connection, I’m not going in thinking you’re going to be my next big client. I don’t have a Twitter list titled “Hot Prospects.”
Stop to think. If I’ve connected with you because I think you’re a great writer, I’m probably going to share your stuff. It’s a mutually beneficial connection. I have a new source for share-worthy content and your content has the chance to be seen by some new eyes. In this instance we both win a prize!
Gee, Could You Stop Being So Generic?
How may I help? Put a lot of time and effort into that incredibly individualized response, did you?
C’mon now. If I’m connecting with you, there’s a good chance you’re some sort of digital marketer. Color me unimpressed when you can’t come up with anything more exciting than that!
Did you take the 30-90 seconds to read my bio? Did you take a moment to peruse my latest publishes, to seek out my latest shares? No. You just assumed that the only reason for the connection was your own awesomeness. I must need you or your skills.
Would you want to hire someone who boiled everyone down with the same generic formula? I wouldn’t.
Connect With Intent & Purpose
I’m coming back to one of my favorite phrases. I really need to hashtagify that bad boy, #intent_purpose.
Each connection starts with a specific intent. But the purpose just might change over time. I may connect with you because you tweet terrific when it comes to oatmeal stout, but as we continue to build that connection, through conversation, I may find that you’re also a stellar proponent of podcasting or something else that interests me.
People, like diamonds, have many facets. Or maybe we’re like onions and have many layers. Whichever analogy you prefer, we’re all different. We can’t be cut from the same cloth. We can’t be helped by one-size-fits-all generic solutions.
[clickToTweet tweet=”Consider your intent when you connect and when you respond. #SMMsmarts” quote=”Consider your intent when you connect and when you respond to a connection.” theme=”style4″]
Is your response or follow-up valuable to the individual or is it catered to the masses?
Meet & Greet Before You Mine For Client Gold!
Relationships, even those between prospect and provider, take time. Lots of time. Engagement doesn’t happen in minutes. Sales require subtlety. I’d like it if you took your time and sorted out whether we’re a good match before you pitch me.
And, yes, an unsolicited, too early, “How Can I Help You” message is absolutely a pitch. Not a good one, certainly. But we can see the dollar signs in your eyes, and the lust for acquisition in your heart.
[clickToTweet tweet=”Connections aren’t acquisitions. We’re people. Treat us like individuals! #SMM” quote=”Connections aren’t acquisitions. We’re people. Treat us like individuals and you’ll soon see that connections more readily build into relationships.” theme=”style4″]