It feels like every time I turn around I see another article touting top tips for crafting or creating “perfection.”
The topics range from creating the perfect blog title to setting up the perfect profile on specific social networks. Maybe it’s about the perfect time to post on Facebook or the perfect day and hour to send off your email newsletter.
Let’s Put Down Perfect!
My issue with these posts is the idea of perfection. The tips themselves are, more often than not, quite valuable, and when applied should bring some positive results. But the idea that there is a perfect profile or a perfect title that will reap serious rewards for everyone if they simply follow a formula is misleading at best and debilitating at worst.
Perfect is quite often subjective. Especially when applied to tasks or creations that are multi-faceted (although diamonds are multi-faceted and they can be perfect – WAIT … back on topic).
What’s perfect in my eyes, my thoughts, my ideas … well, it just might be flawed in yours. The same goes for your audience and how they perceive what you share, send, submit and publish.
The Wonder of What Works (And What Doesn’t)
I’m often amazed, even after engaging in social media marketing for so many years, when I’m completely wrong about how a post will “do.” Admit it, you’ve been there!
The article you thought would incite a riot of commentary and discussion goes over like a lead balloon. Never floats. Simply sits heavily until it loses all its air. Yes, I know the guys on MythBusters managed to float a lead balloon, but they’ve got a bunch of science knowledge and geeky toys that we don’t!
Then, the post you thought would generate a tiny bit of polite interest, a couple likes, maybe a share or two, erupts into huge debate and discussion.
Sometimes it can seem that there’s absolutely no rhyme or reason to what works!
There’s no governing body sharing a checklist for the perfect post or share. This means, too, that there are no points being awarded social media feeds for that perfect post or share. Except in our own minds.
If we get too stuck into the premise of perfect, we might find ourselves pausing too long before we take action. Planning for perfect, to me, is a form of analysis paralysis. We’re so focused on the crafting of perfection that we forget perfect is all in the eyes of the beholder. And our audiences are made up of a bevy of beholders, each with their own unique take on what’s tempting, topical and terrific.
Stop Deleting Imperfect Posts!
I know many social media marketers who, if a post doesn’t get enough engagement (enough is as subjective as perfect, actually), choose to delete the post. As if it never existed.
This saddens me. It’s quite robotic and inhuman. Duds happen to us all. They show that we’re engaging in a little trial and error testing, seeking out what actually interests those with whom we hope to converse and engage.
And, honestly, we all know when someone deletes a dud. What was once on the Internet is not soon forgotten simply by clicking the delete button!
Perfect Isn’t Plausible!
Perfect might very well be possible, but is it plausible? If we constantly strive for perfect, never allowing for some testing of what might fail, might we not miss out on something near perfect, just plain old good, that might really appeal to our audience?
Do you have a penchant for what you perceive to be perfect? Does it ever cause perfection paralysis, keeping you from publishing a post or sharing an idea across social media channels?