At some point in your social media or digital marketing career, you’re going to face a time when you need to ask a bigger name in your industry to help you.
It can be scary to ask, for anything. We get that. Being told NO is never nice.
But if we spend too much time prevaricating and pausing because we’re worried we’ll get a negative response, we just might miss out on some fabulous and, hopefully, mutually beneficial opportunities.
If I Don’t Ask, I’ll Have No Guests To Interview!
After a less than well-planned first outing as a podcaster I’m settling into a partnership with Brooke Ballard of B Squared Media to launch a new podcast. Part of any such endeavor involves asking our peers and colleagues if they’ll take part in an interview.
Brooke and I spent almost an hour making an initial “ask” list. And while the making of the list was exciting and almost intoxicating, we’re not fool enough to think we’re going to “land” everyone we ask.
There are many reasons someone might say no to your interview request (or any other request, but we’re attaching this to our podcast launch, so we’re talking interview requests). Those reasons might include:
- He or she has a full plate at the time of your request.
- He or she would like to see if the venture proves successful before they sign on.
- He or she isn’t sure your audience is their audience.
- He or she isn’t sure your audience is big enough at the time of your request.
- He or she may feel that your connection isn’t deep enough to grant the request.
I think the final reason happens more often than we’d like to believe. Why? Because far too many social media users consider the simple act of clicking follow to equal an actual connection. That couldn’t be further from the truth.
Connections Take Time. Relationships Take Even Longer!
Clicking the follow, friend or like button is just the first step. The road to creating real connections that last and have the potential to become even longer lasting relationships is a long one.
That initial click is only the beginning of the connection. Trust and respect are earned over time, never with a simple click of a mouse or quick send of a less than well planned DM.
It’s important that you take the time to converse, share and get to know your connections before you presume to ask them for anything. Otherwise they’re rightly going to assume that your reason for connection was simply personal gain.
Want a YES the next time you ask?
Any and all requests will have more merit have a better chance at an affirmative answer if you take the time to create a real connection.
Of course you have to ask the question before you have any chance at any response at all, be it yes or no. And yes, as we already shared, the act of asking can be a little bit daunting. But it shouldn’t be.
Why not? Because you’re a smart and savvy user of social platforms who understands that it’s about the relationship and the respect long before it’s about the request!
What do you think? Have anything to add to this conversation? We’d love to chat it out in the comments section!