This better blogging series has been an absolute blast. As more and more content marketers embrace the idea that truly unique content will set them apart, there’s a need to take a deeper look at the idea of unique in order to create the articles, graphics and other types of content that will be consumed, shared and discussed.
Is anyone else tired of the proliferation of listless list posts?
Touted as top tips or best practices, these lists are so rarely enlightening, entertaining or educational.
Don’t get me wrong, there’s nothing better than a carefully crafted list post. Done well they’re chock full of smarts and savvy and are often bookmarked for future reference and sharing.
But how many times do we need to see Hootsuite listed as a top social media management tool? How many times do we need to see Feedly listed as a top RSS feed/curation tool? Been there, done that and the T-shirt’s kinda boring.
What about top tips? How many times must we be told that consistency is crucial to content and/or social media marketing? Don’t put another dime in the jukebox, toots … I don’t need to hear that song again.
I know, I know, you’re about to tell me that your articles are targeting newer content and social media marketers, those that have no idea that Hootsuite is a much revered social media management and monitoring tool, those that have NO idea that consistency is a key part of any marketing effort.
Stop being so generic!
Maybe there are truly NO new topics to be covered. Maybe all you can do is share the same ideas as marketers X, Y and Z. But, if that’s the case, give them a little something that makes them your own.
These better blogging posts may, in fact, be sharing tips that others have already covered. BUT? I managed to share better blogging tips tied to Depeche Mode and R.E.M songs. And, in doing so, I managed to make those tips truly my own, as they featured my own unique take, my own spin, my own notes. I think that’s enough music references for now!
The point is, I added a good dose of Mallie and music to some ideas that have certainly been shared before. And adding that bit of Mallie and music made the content stand out from the listless lists and the regurgitated ramblings.
What are you doing to make the content you’re publishing sing?
Does each article you publish stand out? Is every bit of your blogging effort helping your expertise shout out from the rooftops? If not, it’s probably because it’s a little too generic.
Generic and generalized tips and lists don’t help you hop down from atop the shoulders of giants. Regurgitating the same sad facts makes for sad content. No one wants to share sad content. Very little discussion is generated by the same old same old.
How are you adding an extra dose of YOU-nique to your content?