A.K.A. Why Are Your Services So Expensive
Mr. Hart and I often find we’re asked why our design services “cost so much?”
Especially when it comes to logos. It’s time to explain why OH why we can’t knock out your logo for tens of dollars!
A logo is just one small part of your brand. It’s not a brand in entirety, but we believe that most entrepreneurs would admit that a logo is one key element when it comes to branding, marketing and recognition. We consider your logo a “foundation” piece in your overall branding, messaging and marketing plan. It plays a huge role in both print and digital applications, requiring differing file types, permutations and more. When we deliver a logo, we factor in all of those permutations. Meaning? It’s not a one file fits all delivery.
You might need a logo in limited colors for certain print applications. We make sure that’s a possibility. Need it to work in black and white? Factored in. Need both portrait and landscape iterations? No worries. Need it to be scalable for a variety of digital and print applications from business cards to billboards? We make it happen.
As you can see, it’s not an easy 1-2-3 and done, simple design solution. But there’s even more.
Want that tagline used with the logo? Has to be legible doesn’t it? We have to factor in kerning, line spacing, readability and more. Using a script font? Will it work in all sizes? We have to check, some don’t flow as well the bigger they get. Want it bold or ALL CAPPED for specific purposes? The font has to allow for that.
The smart logo designer has to understand typography, color theory, color connotation, scalability, digital and print application and so much more.
So, no – we can’t design your logo for $50.00. Hopefully, you now understand why.